IDEAS home Printed from https://ideas.repec.org/a/wly/corsem/v17y2010i1p40-51.html
   My bibliography  Save this article

Managing corporate citizenship: a new tool for companies

Author

Listed:
  • Vesela R. Veleva

Abstract

In today's global economic downturn, identifying a company's strengths and weaknesses for better aligning resources and strategies, is becoming more important than ever. Organizations that look at corporate citizenship as a critical part of business for providing new market opportunities, reducing risk, or improving reputation, are making greater efforts to assess their strengths and weaknesses to better prioritize resources and actions. Having the appropriate tools with which to do so is vital. This paper discusses the challenges of corporate citizenship management and outlines key findings and lessons learned from piloting a new assessment tool for companies. It presents two examples of how companies have used the tool to advance their corporate citizenship efforts. Finally, it summarizes key findings about ‘gaps’ and ‘strengths’ in corporate citizenship management today and provides recommendations for further research. Copyright © 2009 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Vesela R. Veleva, 2010. "Managing corporate citizenship: a new tool for companies," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 17(1), pages 40-51, January.
    • Handle: RePEc:wly:corsem:v:17:y:2010:i:1:p:40-51
    DOI: 10.1002/csr.206
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/csr.206
    Download Restriction: no
    File URL: https://libkey.io/10.1002/csr.206?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Bradley K. Googins & Philip H. Mirvis & Steven A. Rochlin, 2007. "Next Generation Corporate Citizenship," Palgrave Macmillan Books, in: Beyond Good Company, chapter 1, pages 11-24, Palgrave Macmillan.
    2. Bradley K. Googins & Philip H. Mirvis & Steven A. Rochlin, 2007. "Beyond Good Company," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-60998-3.
    3. Paul Ziek, 2009. "Making sense of CSR communication," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 16(3), pages 137-145, May.
    4. John Elkington, 2006. "Governance for Sustainability," Corporate Governance: An International Review, Wiley Blackwell, vol. 14(6), pages 522-529, November.
    5. Moon, Jeremy & Crane, Andrew & Matten, Dirk, 2005. "Can Corporations be Citizens? Corporate Citizenship as a Metaphor for Business Participation in Society," Business Ethics Quarterly, Cambridge University Press, vol. 15(3), pages 429-453, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Matthew P. Johnson, 2015. "Sustainability Management and Small and Medium‐Sized Enterprises: Managers' Awareness and Implementation of Innovative Tools," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 22(5), pages 271-285, September.
    2. Tsitaire Jean Arrive & Mei Feng & Yafen Yan & Samwel Macharia Chege, 2019. "The involvement of telecommunication industry in the road to corporate sustainability and corporate social responsibility commitment," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(1), pages 152-158, January.
    3. Monowar Mahmood & Janet Humphrey, 2013. "Stakeholder Expectation of Corporate Social Responsibility Practices: A Study on Local and Multinational Corporations in Kazakhstan," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 20(3), pages 168-181, May.
    4. Janet Haddock‐Fraser, 2012. "The Role of the News Media in Influencing Corporate Environmental Sustainable Development: An Alternative Methodology to Assess Stakeholder Engagement," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 19(6), pages 327-342, November.
    5. Hussain Bux & Zhe Zhang & Naveed Ahmad, 2020. "Promoting sustainability through corporate social responsibility implementation in the manufacturing industry: An empirical analysis of barriers using the ISM‐MICMAC approach," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1729-1748, July.
    6. Selin Türkel & Ebru Uzunoğlu & Melike Demirbağ Kaplan & Beril Akıncı Vural, 2016. "A Strategic Approach to CSR Communication: Examining the Impact of Brand Familiarity on Consumer Responses," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 23(4), pages 228-242, July.
    7. Alice Klettner & Thomas Clarke & Martijn Boersma, 2014. "The Governance of Corporate Sustainability: Empirical Insights into the Development, Leadership and Implementation of Responsible Business Strategy," Journal of Business Ethics, Springer, vol. 122(1), pages 145-165, June.
    8. Matthias S. Fifka & Nicola Berg, 2014. "Managing Corporate Social Responsibility For The Sake Of Business And Society," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 21(5), pages 253-257, September.
    9. Louise Ellis & Claire Bastin, 2011. "Corporate social responsibility in times of recession: Changing discourses and implications for policy and practice," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 18(5), pages 294-305, September.
    10. Frans Melissen & Andrew Ngawenja Mzembe & Uwafiokun Idemudia & Yvonne Novakovic, 2018. "Institutional Antecedents of the Corporate Social Responsibility Narrative in the Developing World Context: Implications for Sustainable Development," Business Strategy and the Environment, Wiley Blackwell, vol. 27(6), pages 657-676, September.
    11. Giulia Romano & Nicola Salvati & Andrea Guerrini, 2014. "Factors Affecting Water Utility Companies’ Decision to Promote the Reduction of Household Water Consumption," Water Resources Management: An International Journal, Published for the European Water Resources Association (EWRA), Springer;European Water Resources Association (EWRA), vol. 28(15), pages 5491-5505, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Nimruji Jammulamadaka, 2020. "Reading Institutional Logics of CSR in India from a Post-colonial Location," Journal of Business Ethics, Springer, vol. 163(3), pages 599-617, May.
    2. Jean-Pascal Gond & Jacques Igalens & Valérie Swaen & Assâad El Akremi, 2011. "The Human Resources Contribution to Responsible Leadership: An Exploration of the CSR–HR Interface," Journal of Business Ethics, Springer, vol. 98(1), pages 115-132, January.
    3. Sophie Lythreatis & Ahmed Mohammed Sayed Mostafa & Xiaojun Wang, 2019. "Participative Leadership and Organizational Identification in SMEs in the MENA Region: Testing the Roles of CSR Perceptions and Pride in Membership," Journal of Business Ethics, Springer, vol. 156(3), pages 635-650, May.
    4. Morgane Pennec & Emmanuel Raufflet, 2018. "Value Creation in Inter-Organizational Collaboration: An Empirical Study," Journal of Business Ethics, Springer, vol. 148(4), pages 817-834, April.
    5. Vincent Amooti Bagire & Immaculate Tusiime & Grace Nalweyiso & John Bosco Kakooza, 2011. "Contextual environment and stakeholder perception of corporate social responsibility practices in uganda," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 18(2), pages 102-109, March.
    6. Longoni, Annachiara & Golini, Ruggero & Cagliano, Raffaella, 2014. "The role of New Forms of Work Organization in developing sustainability strategies in operations," International Journal of Production Economics, Elsevier, vol. 147(PA), pages 147-160.
    7. Herrera, Maria Elena Baltazar, 2016. "Innovation for impact: Business innovation for inclusive growth," Journal of Business Research, Elsevier, vol. 69(5), pages 1725-1730.
    8. Amparo Baviera-Puig & Tomás Gómez-Navarro & Mónica García-Melón & Gabriel García-Martínez, 2015. "Assessing the Communication Quality of CSR Reports. A Case Study on Four Spanish Food Companies," Sustainability, MDPI, vol. 7(8), pages 1-22, August.
    9. Schuler Douglas A., 2012. "A club theory approach to voluntary social programs: Multinational companies and the extractive industries transparency initiative," Business and Politics, De Gruyter, vol. 14(3), pages 1-24, October.
    10. Prabhir Poruthiyil, 2013. "Weaning Business Ethics from Strategic Economism: The Development Ethics Perspective," Journal of Business Ethics, Springer, vol. 116(4), pages 735-749, September.
    11. Gary F. Peters & Andrea M. Romi & Juan Manuel Sanchez, 2019. "The Influence of Corporate Sustainability Officers on Performance," Journal of Business Ethics, Springer, vol. 159(4), pages 1065-1087, November.
    12. Satyajit Majumdar & Gordhan K. Saini, 2016. "CSR in India: Critical Review and Exploring Entrepreneurial Opportunities," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 2(1), pages 56-79, January.
    13. Iveta Šimberová & Alena Kocmanová, 2012. "Corporate governance - research of key indicators on market of processing industry in the Czech Republic via cluster analysis," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 60(7), pages 359-368.
    14. Francesco Gangi & Antonio Meles & Eugenio D'Angelo & Lucia Michela Daniele, 2019. "Sustainable development and corporate governance in the financial system: Are environmentally friendly banks less risky?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(3), pages 529-547, May.
    15. Pies, Ingo & Hielscher, Stefan & Beckmann, Markus, 2008. "Corporate citizenship as stakeholder management: An ordonomic approach to business ethics," Discussion Papers 2008-4, Martin Luther University of Halle-Wittenberg, Chair of Economic Ethics.
    16. Andersen, Sophie Esmann & Johansen, Trine Susanne, 2021. "Corporate citizenship: Challenging the corporate centricity in corporate marketing," Journal of Business Research, Elsevier, vol. 131(C), pages 686-699.
    17. Moriah Meyskens & Karen Paul, 2010. "The Evolution of Corporate Social Reporting Practices in Mexico," Journal of Business Ethics, Springer, vol. 91(2), pages 211-227, February.
    18. Swiatkiewicz Olgierd, 2017. "Linking Csr To Strategy: A Practical View," Foundations of Management, Sciendo, vol. 9(1), pages 299-316, October.
    19. Grahame Thompson, 2007. "Tracking Global Corporate Citizenship: Some Reflections on ‘Lovesick' Companies," The Institute for International Integration Studies Discussion Paper Series iiisdp192, IIIS.
    20. Mohammad Abul Bashar, 2020. "Exploring New Ways of Communicating CSR to the Relevant Stakeholders: An Empirical Study," Business and Management Research, Business and Management Research, Sciedu Press, vol. 9(2), pages 25-48, June.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:corsem:v:17:y:2010:i:1:p:40-51. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: https://doi.org/10.1002/(ISSN)1535-3966 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.