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Sustainability hijacked by the sociological wall of self‐evidence

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  • Pontus Cerin

Abstract

The nowadays commonly applied structuring of sociological theories – the four‐fielder of Burrell and Morgan (1979) – in the environmental and sustainability agenda may, unfortunately, serve as a platform for the advocators of leaving business alone to realize win–win solutions by itself – that is obstructing change by encouraging business as usual. The reason for this hijacking of environmentalism is a dichotomization of regulation and radical change along an axis describing the nature of society. By instead focusing on power along the society continuum, the tool describing sociological theory enables policy thought that promotes a societal change towards increased sustainability. Copyright © 2003 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Pontus Cerin, 2003. "Sustainability hijacked by the sociological wall of self‐evidence," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 10(4), pages 175-185, December.
    • Handle: RePEc:wly:corsem:v:10:y:2003:i:4:p:175-185
    DOI: 10.1002/csr.44
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    References listed on IDEAS

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    1. Yuan‐Shuh Lii & Kuang‐Wen Wu & May‐Ching Ding, 2013. "Doing Good Does Good? Sustainable Marketing of CSR and Consumer Evaluations," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 20(1), pages 15-28, January.
    2. Francesca Borga & Annalisa Citterio & Giuliano Noci & Emanuele Pizzurno, 2009. "Sustainability report in small enterprises: case studies in Italian furniture companies," Business Strategy and the Environment, Wiley Blackwell, vol. 18(3), pages 162-176, March.
    3. Jenny Ählström & Monica Macquet & Ulf Richter, 2009. "The lack of a critical perspective in environmental management research: distortion in the scientific discourse," Business Strategy and the Environment, Wiley Blackwell, vol. 18(5), pages 334-346, July.
    4. Martin Fougère & Nikodemus Solitander, 2009. "Against corporate responsibility: critical reflections on thinking, practice, content and consequences," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 16(4), pages 217-227, July.

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