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A measurement of the quality of orange-juice consumption

Author

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  • Mark G. Brown

    (Economic and Market Research Department, Florida Department of Citrus, University of Florida, 2129 McCarty Hall, P.O. Box 110249, Gainesville, Florida 32611-0249)

  • Jonq-Ying Lee

    (Economic and Market Research Department, Florida Department of Citrus, University of Florida, 2129 McCarty Hall, P.O. Box 110249, Gainesville, Florida 32611-0249)

Abstract

Theil's index of quality of consumption was used to measure the quality of orange-juice products. A change in the quality of a group of goods is defined as the covariance between the goods' income elasticities and logarithmic quantity changes. Over the sample from 1988 to mid 1999, the quality index for orange juice products was estimated to increase by about 50%. Decomposition of the change in quality showed that most of the increase resulted from strong demand trends. Income, prices, and advertising, each, had largely offsetting positive and negative impacts on quality over the sample. © 2000 John Wiley & Sons, Inc.

Suggested Citation

  • Mark G. Brown & Jonq-Ying Lee, 2000. "A measurement of the quality of orange-juice consumption," Agribusiness, John Wiley & Sons, Ltd., vol. 16(3), pages 321-332.
  • Handle: RePEc:wly:agribz:v:16:y:2000:i:3:p:321-332 DOI: 10.1002/1520-6297(200022)16:3<321::AID-AGR5>3.0.CO;2-Z
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    References listed on IDEAS

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    1. Barten, A. P., 1969. "Maximum likelihood estimation of a complete system of demand equations," European Economic Review, Elsevier, vol. 1(1), pages 7-73.
    2. Deaton,Angus & Muellbauer,John, 1980. "Economics and Consumer Behavior," Cambridge Books, Cambridge University Press, number 9780521296762, March.
    3. Keller, W.J. & Van Driel, J., 1985. "Differential consumer demand systems," European Economic Review, Elsevier, vol. 27(3), pages 375-390.
    4. Brown, Mark G. & Behr, Robert M. & Lee, Jonq-Ying, 1994. "Conditional Demand And Endogeneity? A Case Study Of Demand For Juice Products," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 19(01), July.
    5. Morgan, Karen J & Metzen, Edward J & Johnson, S R, 1979. " An Hedonic Index for Breakfast Cereals," Journal of Consumer Research, Oxford University Press, vol. 6(1), pages 67-75, June.
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    Cited by:

    1. Davis, Andrew & Gunderson, Michael A. & Brown, Mark G. & House, Lisa, 2008. "The Effect Demographics Have On The Demand For Orange Juice," 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas 6794, Southern Agricultural Economics Association.
    2. Carter, Colin A. & Chalfant, James A. & Yavapolkul, Navin & Carroll, Christine L., 2016. "International commodity trade, transport costs, and product differentiation," Journal of Commodity Markets, Elsevier, vol. 1(1), pages 65-76.

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