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A measurement of the quality of orange-juice consumption

  • Mark G. Brown

    (Economic and Market Research Department, Florida Department of Citrus, University of Florida, 2129 McCarty Hall, P.O. Box 110249, Gainesville, Florida 32611-0249)

  • Jonq-Ying Lee

    (Economic and Market Research Department, Florida Department of Citrus, University of Florida, 2129 McCarty Hall, P.O. Box 110249, Gainesville, Florida 32611-0249)

Registered author(s):

    Theil's index of quality of consumption was used to measure the quality of orange-juice products. A change in the quality of a group of goods is defined as the covariance between the goods' income elasticities and logarithmic quantity changes. Over the sample from 1988 to mid 1999, the quality index for orange juice products was estimated to increase by about 50%. Decomposition of the change in quality showed that most of the increase resulted from strong demand trends. Income, prices, and advertising, each, had largely offsetting positive and negative impacts on quality over the sample. © 2000 John Wiley & Sons, Inc.

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    Article provided by John Wiley & Sons, Ltd. in its journal Agribusiness.

    Volume (Year): 16 (2000)
    Issue (Month): 3 ()
    Pages: 321-332

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    Handle: RePEc:wly:agribz:v:16:y:2000:i:3:p:321-332
    Contact details of provider: Web page: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297

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    1. Keller, W.J. & Van Driel, J., 1985. "Differential consumer demand systems," European Economic Review, Elsevier, vol. 27(3), pages 375-390.
    2. Brown, Mark G. & Behr, Robert M. & Lee, Jonq-Ying, 1994. "Conditional Demand And Endogeneity? A Case Study Of Demand For Juice Products," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 19(01), July.
    3. Barten, A. P., 1969. "Maximum likelihood estimation of a complete system of demand equations," European Economic Review, Elsevier, vol. 1(1), pages 7-73.
    4. Morgan, Karen J & Metzen, Edward J & Johnson, S R, 1979. " An Hedonic Index for Breakfast Cereals," Journal of Consumer Research, University of Chicago Press, vol. 6(1), pages 67-75, June.
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