Potential Markets for Austrian Exports
Austrian exports continue to be focused on Western Europe, in spite of brisk expansion rates achieved for Central and Eastern European markets. In order to better exploit opportunities offered to Austrian exporters, it would therefore be desirable to aim at diversifying exports by expanding into dynamic countries outside the traditional markets. The study presented looks at 81 countries outside Western Europe of a minimum economic dimension and investigates them for their suitability as key markets for Austrian exports. They were choice relied on indicators at market size, demand development and degree to which their import structure matches the Austrian export structure, as well as a business survey of motivations and obstacles to exports, market share analyses and an econometric estimate of medium-term export potentials.
Volume (Year): 77 (2004)
Issue (Month): 6 (June)
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