IDEAS home Printed from https://ideas.repec.org/a/vrs/remava/v31y2023i3p1-19n7.html
   My bibliography  Save this article

A Survey Analysis: The Current Real Estate Marketing Situation in the China Greater Bay Area in the Context of the COVID-19 Epidemic

Author

Listed:
  • Kong Juan
  • Kepili Ema Izati Binti Zull

    (Universiti Sains Malaysia, 11800 Gelugor, Penang, Malaysia)

Abstract

Real estate in the Guangdong-Hong Kong-Macao Greater Bay Area (also known as the Greater Bay Area, GBA) - a good representation of China’s advanced and developed urban agglomeration - has received considerable attention from the international community in recent years. However, the real estate market has been under extraordinary stress due to the expansion of COVID-19 in China, the strain on people’s livelihoods brought on by the coronavirus pandemic, and the Chinese government’s series of epidemic preventive initiatives. This study used a combination of qualitative and quantitative techniques, making use of interviews and questionnaires as instruments. It examined China’s GBA real estate market as the pandemic looms. The primary goals are to demonstrate the current state of the GBA’s real estate industry, pinpoint the factors holding back its growth, and estimate when the market might finally experience a breakthrough. Our findings suggested that the impact of COVID-19 on the GBA real estate sector in China is evident, but that it still has a bright future despite the negative externalities. This is because the city has a large population, high purchasing power, and is close to some of the most developed areas in southern China. This study establishes a baseline for studying the impact of China’s “One Belt, One Road” initiative on the GBA real estate market in the future. It also provides valuable resources for China’s GBA’s real estate industry.

Suggested Citation

  • Kong Juan & Kepili Ema Izati Binti Zull, 2023. "A Survey Analysis: The Current Real Estate Marketing Situation in the China Greater Bay Area in the Context of the COVID-19 Epidemic," Real Estate Management and Valuation, Sciendo, vol. 31(3), pages 1-19, September.
    • Handle: RePEc:vrs:remava:v:31:y:2023:i:3:p:1-19:n:7
    DOI: 10.2478/remav-2023-0017
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/remav-2023-0017
    Download Restriction: no
    File URL: https://libkey.io/10.2478/remav-2023-0017?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Rahmiye Figen Ceylan & Burhan Ozkan & Esra Mulazimogullari, 2020. "Historical evidence for economic effects of COVID-19," The European Journal of Health Economics, Springer;Deutsche Gesellschaft für Gesundheitsökonomie (DGGÖ), vol. 21(6), pages 817-823, August.
    2. Rob Eisinga & Manfred Grotenhuis & Ben Pelzer, 2013. "The reliability of a two-item scale: Pearson, Cronbach, or Spearman-Brown?," International Journal of Public Health, Springer;Swiss School of Public Health (SSPH+), vol. 58(4), pages 637-642, August.
    3. Chang, Zheng & Diao, Mi & Jing, Kecen & Li, Weifeng, 2021. "High-speed rail and industrial movement: Evidence from China's Greater Bay Area," Transport Policy, Elsevier, vol. 112(C), pages 22-31.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wang, Yongpei & Guan, Zhongyu & Zhang, Qian, 2023. "Railway opening and carbon emissions in distressed areas: Evidence from China's state-level poverty-stricken counties," Transport Policy, Elsevier, vol. 130(C), pages 55-67.
    2. Lyn M. Van Swol & Paul Hangsan Ahn & Andrew Prahl & Zhenxing Gong, 2021. "Language Use in Group Discourse and Its Relationship to Group Processes," SAGE Open, , vol. 11(1), pages 21582440211, March.
    3. Lingbo Fu & Chengyu Xiong & Min Xu, 2023. "Influential Factors Affecting Tea Tourists’ Behavior Intention in Cultural Ecosystem Services: An Affordance Perspective," Sustainability, MDPI, vol. 15(21), pages 1-18, October.
    4. Francesco La Barbera & Mario Amato & Roberta Riverso & Fabio Verneau, 2022. "Social Emotions and Good Provider Norms in Tackling Household Food Waste: An Extension of the Theory of Planned Behavior," Sustainability, MDPI, vol. 14(15), pages 1-12, August.
    5. Isabel Dias & Alexandra Lopes & José Azevedo & Ana Sofia Maia & João Santos Baptista, 2022. "Cleaning in Times of Pandemic: Perceptions of COVID-19 Risks among Workers in Facility Services," Social Sciences, MDPI, vol. 11(7), pages 1-18, June.
    6. Karen Birna Thorvaldsdottir & Sigridur Halldorsdottir & Denise M. Saint Arnault, 2021. "Understanding and Measuring Help-Seeking Barriers among Intimate Partner Violence Survivors: Mixed-Methods Validation Study of the Icelandic Barriers to Help-Seeking for Trauma (BHS-TR) Scale," IJERPH, MDPI, vol. 19(1), pages 1-21, December.
    7. Frauke Sander & Ulrich Föhl & Nadine Walter & Vera Demmer, 2021. "Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude," Journal of Brand Management, Palgrave Macmillan, vol. 28(4), pages 429-445, July.
    8. Leary, R. Bret & Vann, Richard J. & Mittelstaedt, John D. & Murphy, Patrick E. & Sherry,, John F., 2014. "Changing the marketplace one behavior at a time: Perceived marketplace influence and sustainable consumption," Journal of Business Research, Elsevier, vol. 67(9), pages 1953-1958.
    9. Xiufang Jiang & Jianxiong Qin & Jianguo Gao & Mollie G Gossage, 2022. "The mediation of perceived risk’s impact on destination image and travel intention: An empirical study of Chengdu, China during COVID-19," PLOS ONE, Public Library of Science, vol. 17(1), pages 1-23, January.
    10. Stefan Hoffmann & Tom Joerß & Robert Mai & Payam Akbar, 2022. "Augmented reality-delivered product information at the point of sale: when information controllability backfires," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 743-776, July.
    11. Simon Fauser & David Agola, 2021. "The influence of regional Italian images on consumer behaviour: a study of consumers in Germany," Italian Journal of Marketing, Springer, vol. 2021(1), pages 129-158, June.
    12. Donatella Saccone, 2021. "Can the Covid19 pandemic affect the achievement of the ‘Zero Hunger’ goal? Some preliminary reflections," The European Journal of Health Economics, Springer;Deutsche Gesellschaft für Gesundheitsökonomie (DGGÖ), vol. 22(7), pages 1025-1038, September.
    13. Jonathan Jubin & Philippe Delmas & Ingrid Gilles & Annie Oulevey Bachmann & Claudia Ortoleva Bucher, 2022. "Protective Factors and Coping Styles Associated with Quality of Life during the COVID-19 Pandemic: A Comparison of Hospital or Care Institution and Private Practice Nurses," IJERPH, MDPI, vol. 19(12), pages 1-12, June.
    14. Peter Heimerl & Marco Haid & Lea Benedikt & Ursula Scholl-Grissemann, 2020. "Factors Influencing Job Satisfaction in Hospitality Industry," SAGE Open, , vol. 10(4), pages 21582440209, December.
    15. Dangelico, Rosa Maria & Alvino, Letizia & Fraccascia, Luca, 2022. "Investigating the antecedents of consumer behavioral intention for sustainable fashion products: Evidence from a large survey of Italian consumers," Technological Forecasting and Social Change, Elsevier, vol. 185(C).
    16. Allen Bellas & Lea-Rachel Kosnik, 2023. "The Local and Aggregated Impacts of Stay-at-Home Orders on State Level Unemployment Outcomes," Eastern Economic Journal, Palgrave Macmillan;Eastern Economic Association, vol. 49(2), pages 142-155, April.
    17. Jesús Marquina & María José Colinet & María del P. Pablo-Romero, 2021. "Measures to Promote Olive Grove Biomass in Spain and Andalusia: An Opportunity for Economic Recovery against COVID-19," Sustainability, MDPI, vol. 13(20), pages 1-33, October.
    18. Hemant G. Tripathi & Harriet E. Smith & Steven M. Sait & Susannah M. Sallu & Stephen Whitfield & Astrid Jankielsohn & William E. Kunin & Ndumiso Mazibuko & Bonani Nyhodo, 2021. "Impacts of COVID-19 on Diverse Farm Systems in Tanzania and South Africa," Sustainability, MDPI, vol. 13(17), pages 1-16, September.
    19. Paul A. Schulte & Ivo Iavicoli & Luca Fontana & Stavroula Leka & Maureen F. Dollard & Acran Salmen-Navarro & Fernanda J. Salles & Kelly P. K. Olympio & Roberto Lucchini & Marilyn Fingerhut & Francesco, 2022. "Occupational Safety and Health Staging Framework for Decent Work," IJERPH, MDPI, vol. 19(17), pages 1-28, August.
    20. Flavián, Carlos & Gurrea, Raquel & Orús, Carlos, 2020. "Combining channels to make smart purchases: The role of webrooming and showrooming," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).

    More about this item

    Keywords

    real estate market; greater bay area economic; COVID-19;
    All these keywords.

    JEL classification:

    • R31 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location - - - Housing Supply and Markets

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:remava:v:31:y:2023:i:3:p:1-19:n:7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.