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Behavioral Economics and Technology Innovation: Using Choice Architecture to Build and Scale Products

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  • Craciun Maria Alexandra

    (1 Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

With technology being a part of our everyday lives, there has never been a more critical time to dive deeper and understand what drives us to choose specific products.

Suggested Citation

  • Craciun Maria Alexandra, 2023. "Behavioral Economics and Technology Innovation: Using Choice Architecture to Build and Scale Products," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 17(1), pages 904-913, July.
    • Handle: RePEc:vrs:poicbe:v:17:y:2023:i:1:p:904-913:n:1
    DOI: 10.2478/picbe-2023-0083
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    References listed on IDEAS

    as
    1. Susan Athey & Armin Schmutzler, 1995. "Product and Process Flexibility in an Innovative Environment," RAND Journal of Economics, The RAND Corporation, vol. 26(4), pages 557-574, Winter.
    2. Robert J. Shiller, 2003. "From Efficient Markets Theory to Behavioral Finance," Journal of Economic Perspectives, American Economic Association, vol. 17(1), pages 83-104, Winter.
    3. Daniel Kahneman & Amos Tversky, 2013. "Prospect Theory: An Analysis of Decision Under Risk," World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
    4. Richard H. Thaler, 2016. "Behavioral Economics: Past, Present, and Future," American Economic Review, American Economic Association, vol. 106(7), pages 1577-1600, July.
    Full references (including those not matched with items on IDEAS)

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