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Sample Representation and Substantive Outcomes Using Web With and Without Incentives Compared to Telephone in an Election Survey

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  • Lipps Oliver
  • Pekari Nicolas

    (FORS – Swiss Centre of Expertise in the Social Sciences, c/o University of Lausanne Quartier Mouline Lausanne 1015, Lausanne, Switzerland.)

Abstract

The objective of this article is to understand how the change of mode from telephone to web affects data quality in terms of sample representation and substantive variable bias. To this end, an experiment, consisting of a web survey with and without a prepaid incentive, was conducted alongside the telephone Swiss election survey. All three designs used identical questionnaires and probability samples drawn from a national register of individuals.

Suggested Citation

  • Lipps Oliver & Pekari Nicolas, 2016. "Sample Representation and Substantive Outcomes Using Web With and Without Incentives Compared to Telephone in an Election Survey," Journal of Official Statistics, Sciendo, vol. 32(1), pages 165-186, March.
    • Handle: RePEc:vrs:offsta:v:32:y:2016:i:1:p:165-186:n:8
    DOI: 10.1515/jos-2016-0008
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    References listed on IDEAS

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    3. Britta Busse & Marek Fuchs, 2012. "The components of landline telephone survey coverage bias. The relative importance of no-phone and mobile-only populations," Quality & Quantity: International Journal of Methodology, Springer, vol. 46(4), pages 1209-1225, June.
    4. Matthias Schonlau & Arthur van Soest & Arie Kapteyn & Mick Couper, 2009. "Selection Bias in Web Surveys and the Use of Propensity Scores," Sociological Methods & Research, , vol. 37(3), pages 291-318, February.
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