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Examining User Engagement and Experience in Agritech

Author

Listed:
  • Issa Helmi

    (* CEREN EA 7477, Burgundy School of Business, Universite Bourgogne Franche-Comte, Dijon, France)

  • Lakkis Hussein

    (** Rennes School of Business, Rennes, France)

  • Dakroub Roy

    (*** EPAM, Newtown, France)

  • Jaber Jad

    (**** Rennes School of Business, Rennes, France)

Abstract

Agricultural technologies (agri-techs) have focused on developing the AI perspective of human-AI interaction rather than human perceptions and responses. A lack of understanding of their employees’ behavioral responses when interacting with advanced technologies can lead to unexpected problems in the future. Drawing on the theoretical perspective of advanced user engagement, this paper examines the impact of five different technostressors on user engagement and, consequently, user experience.

Suggested Citation

  • Issa Helmi & Lakkis Hussein & Dakroub Roy & Jaber Jad, 2023. "Examining User Engagement and Experience in Agritech," International Journal of Contemporary Management, Sciendo, vol. 59(2), pages 17-32, June.
    • Handle: RePEc:vrs:ijcoma:v:59:y:2023:i:2:p:17-32:n:2
    DOI: 10.2478/ijcm-2023-0003
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    References listed on IDEAS

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