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Institutional Support in Managerial Capacity Building and Ghanaian SMEs Growth: The Mediating Effect of Marketing Orientation

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  • Possumah, Bayu Taufiq

    (School of Social and Economic Development Universiti Malaysia Terengganu MALAYSIA)

  • Appiah, Michael Karikari

    (School of Social and Economic Development Universiti Malaysia Terengganu MALAYSIA)

Abstract

This study examined the effect of institutional support in managerial capacity building on marketing orientation and Small and Medium Enterprises (SME) growth. The study employed positivist research paradigm which necessitated the use of survey method. The study sample consisted of 147 participants across the Ghanaian SMEs sector. The study conterminously employed Structural Equation Modelling (SEM) and Smart-Partial Least Square (PLS) to analyze the survey questionnaire data and test the research hypotheses. The study found that institutional support in managerial capacity building had positive and significant impact on SMEs comparative advantage and performance. The study further revealed that marketing orientation has significant on SMEs growth. On contrary, the study found that institutional support in managerial capacity building has insignificant effect on marketing orientation. These results imply that continue investment and support in managerial capacity building and marketing intelligence are required to enhance SMEs growth. We suggest replication of this study in other Sub-Sahara countries since this was limited to only Ghanaian SMEs.

Suggested Citation

  • Possumah, Bayu Taufiq & Appiah, Michael Karikari, 2018. "Institutional Support in Managerial Capacity Building and Ghanaian SMEs Growth: The Mediating Effect of Marketing Orientation," Jurnal Ekonomi Malaysia, Faculty of Economics and Business, Universiti Kebangsaan Malaysia, vol. 52(3), pages 219-230.
    • Handle: RePEc:ukm:jlekon:v:52:y:2018:i:3:p:219-230
    DOI: http://dx.doi.org/10.17576/JEM-2018-5203-17
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    References listed on IDEAS

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    1. Gary S. Becker, 1964. "Human Capital: A Theoretical and Empirical Analysis with Special Reference to Education, First Edition," NBER Books, National Bureau of Economic Research, Inc, number beck-5, October.
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