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Value Co-creation of Xiaomi in China

Author

Listed:
  • Hsien-Chih Kuo

    (Vice President, Enterprise & carrier BU, Fareastone Telecommunications Co., Ltd)

  • Pin Luarn

    (Professor, National Taiwan University of Science and Technology)

  • I-Jen Chen

    (Assistant Manager, Enterprise & carrier BU, Fareastone Telecommunications Co., Ltd)

Abstract

Purpose: Since service-dominant logic is a theory with co-creation as its central concept, this study uses service-dominant logic as a basis to analyse the business model and factors of Xiaomi Technology so as to understand the reason that Xiaomi Technology was able to develop diverse products within a short time span. Design/methodology/approach: The present study adopted the case study approach. In that direction, the focus group methodology was used. Finally, the proposed conceptual framework was checked with specialists in Taiwan and China to get the Managerial Implication. Findings: The results of this study can help subsequent businesses understand how to use value co-creation to strengthen business models. Research limitations/implications: A limitation stemming from using case study analysis, this study conducted interviews that enabled Xiaomi-related personnel to answer research questions. Although the respondents came from diverse backgrounds, there are still limitations. Originality/value: Very few studies exist on co-creation in the context of case study research. This study utilizes the concept of co-creation to explore Xiaomi's operation in China. Furthermore, this paper also poses management implications of the findings.

Suggested Citation

  • Hsien-Chih Kuo & Pin Luarn & I-Jen Chen, 2017. "Value Co-creation of Xiaomi in China," International Journal of Business and Economic Sciences Applied Research (IJBESAR), International Hellenic University (IHU), Kavala Campus, Greece (formerly Eastern Macedonia and Thrace Institute of Technology - EMaTTech), vol. 11(1), pages 26-33, December.
    • Handle: RePEc:tei:journl:v:11:y:2017:i:1:p:26-33
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    References listed on IDEAS

    as
    1. Navarro, Susana & Andreu, Luisa & Cervera, Amparo, 2014. "Value co-creation among hotels and disabled customers: An exploratory study," Journal of Business Research, Elsevier, vol. 67(5), pages 813-818.
    2. Halliday, Sue Vaux, 2016. "User-generated content about brands: Understanding its creators and consumers," Journal of Business Research, Elsevier, vol. 69(1), pages 137-144.
    3. Yi, Youjae & Gong, Taeshik, 2013. "Customer value co-creation behavior: Scale development and validation," Journal of Business Research, Elsevier, vol. 66(9), pages 1279-1284.
    4. Eleni-Plousia Kosteroglou & Georgios Theriou & Dimitrios Chatzoudes, 2016. "Customer satisfaction from private utility companies: An explanatory study," International Journal of Business and Economic Sciences Applied Research (IJBESAR), International Hellenic University (IHU), Kavala Campus, Greece (formerly Eastern Macedonia and Thrace Institute of Technology - EMaTTech), vol. 9(3), pages 13-23, December.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Maria Kubacka, 2020. "Review and Analysis of Selected Customer Value Measurement Methods (Przeglad i analiza wybranych metod pomiaru wartosci klienta)," Research Reports, University of Warsaw, Faculty of Management, vol. 1(32), pages 34-46.

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    More about this item

    Keywords

    Co-creation; Xiaomi; Service Dominant (S-D) Logic; Case Study;
    All these keywords.

    JEL classification:

    • C32 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Time-Series Models; Dynamic Quantile Regressions; Dynamic Treatment Effect Models; Diffusion Processes; State Space Models
    • E52 - Macroeconomics and Monetary Economics - - Monetary Policy, Central Banking, and the Supply of Money and Credit - - - Monetary Policy
    • E58 - Macroeconomics and Monetary Economics - - Monetary Policy, Central Banking, and the Supply of Money and Credit - - - Central Banks and Their Policies

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