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Efficacy of co-creation and mastering on perceived value and satisfaction in tourists' consumption

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  • Prebensen, Nina K.
  • Xie, Jinghua

Abstract

This study explores effects of participation, namely co-creation and mastering, on the perceived value of consumers' experience and satisfaction. Co-creation comprises both physical and psychological (mental) participation, and mastering represents consumers' self-perceived knowledge and skills in taking part in experiential activities. Adventure tourism is chosen as the setting. A logit model is used to test the hypothesis. The study results reveal that tourists' mastering and psychological co-creation are significant for value perception. Further, value perception is found to mediate the relation between participation and satisfaction. Consequently, tourists' participation augments satisfaction by creating value in the experience. This study contributes to the theory in two ways. First, it reveals the importance of including the mastering and co-creation dimensions in acknowledging tourists' as resource integrators for value creation in experiences. Second, satisfaction in tourism consumption evolves through tourists' participation in creating value of the experience.

Suggested Citation

  • Prebensen, Nina K. & Xie, Jinghua, 2017. "Efficacy of co-creation and mastering on perceived value and satisfaction in tourists' consumption," Tourism Management, Elsevier, vol. 60(C), pages 166-176.
    • Handle: RePEc:eee:touman:v:60:y:2017:i:c:p:166-176
    DOI: 10.1016/j.tourman.2016.12.001
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    Cited by:

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    6. Jianwei Qian & Pearl Lin & Jiewen Wei & Ting Liu & Krittinee Nuttavuthisit, 2023. "Cooking Class Travel in Thailand: An Investigation of Value Co-Creation Experiences," SAGE Open, , vol. 13(2), pages 21582440231, May.
    7. Pantea Foroudi & Maria Palazzo & Karanikosova Sabina, 2023. "When Love Takes Over: Boosting Love Towards Airbnb Brand," Corporate Reputation Review, Palgrave Macmillan, vol. 26(4), pages 264-278, November.
    8. Su, Linlin & Cheng, Xusen & Hua, Ying & Zhang, Wenping, 2021. "What leads to value co-creation in reward-based crowdfunding? A person-environment fit perspective," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 149(C).
    9. Jahyun Goo & C. Derrick Huang & Chul Woo Yoo & Chulmo Koo, 2022. "Smart Tourism Technologies’ Ambidexterity: Balancing Tourist’s Worries and Novelty Seeking for Travel Satisfaction," Information Systems Frontiers, Springer, vol. 24(6), pages 2139-2158, December.
    10. Assiouras, Ioannis & Skourtis, George & Giannopoulos, Antonios & Buhalis, Dimitrios & Koniordos, Michalis, 2019. "Value co-creation and customer citizenship behavior," Annals of Tourism Research, Elsevier, vol. 78(C), pages 1-1.
    11. Angelo Antoci & Paolo Russu & Pier Luigi Sacco & Giorgio Tavano Blessi, 2022. "Preying on beauty? The complex social dynamics of overtourism," Journal of Economic Interaction and Coordination, Springer;Society for Economic Science with Heterogeneous Interacting Agents, vol. 17(1), pages 379-400, January.
    12. Ma, Liang & Zhang, Xin & Ding, Xiaoyan & Wang, Gaoshan, 2018. "Bike sharing and users’ subjective well-being: An empirical study in China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 118(C), pages 14-24.
    13. Guizzardi, Andrea & Stacchini, Annalisa & Costa, Michele, 2020. "Modelling perceived value as a driver of tourism development," MPRA Paper 101245, University Library of Munich, Germany.
    14. Woo, Mina, 2019. "Assessing customer citizenship behaviors in the airline industry: Investigation of service quality and value," Journal of Air Transport Management, Elsevier, vol. 76(C), pages 40-47.
    15. Japutra, Arnold & Septianto, Felix & Can, Ali Selcuk, 2022. "Feeling grateful versus happy? The effects of emotional appeals in advertisements on self-made products," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
    16. Yuan Lee & Insin Kim, 2019. "A value co-creation model in brand tribes: the effect of luxury cruise consumers’ power perception," Service Business, Springer;Pan-Pacific Business Association, vol. 13(1), pages 129-152, March.
    17. Hendarti Permono & Rilla Sovitriana & Agus Djoko Santosa, 2019. "Influence Cognitive Strategies, Metacognitive Strategies And Experience Success In Mathematics Achievement Through Self-Efficacy In V Grade Elementary School In East Jakarta," International Review of Management and Marketing, Econjournals, vol. 9(5), pages 46-51.
    18. Felicitas Evangelista & Maria Estela Varua & Vivienne Saverimuttu & Rina Datt & Hugh Pattinson & Karina Wardle & Anna Evangelista, 2022. "Antecedents and Outcomes of Service Co-Creation in the Sharing Economy," SAGE Open, , vol. 12(2), pages 21582440221, May.
    19. Mohammed Ziaul Hoque & Mohammad Akter Hossan, 2020. "Understanding the Influence of Belief and Belief Revision on Consumers’ Purchase Intention of Liquid Milk," SAGE Open, , vol. 10(2), pages 21582440209, May.
    20. Busser, James A. & Shulga, Lenna V., 2018. "Co-created value: Multidimensional scale and nomological network," Tourism Management, Elsevier, vol. 65(C), pages 69-86.
    21. Kolomoyets, Yuliya & Dickinger, Astrid, 2023. "Understanding value perceptions and propositions: A machine learning approach," Journal of Business Research, Elsevier, vol. 154(C).

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