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What Is Consumer Research?

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  • Holbrook, Morris B

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Suggested Citation

  • Holbrook, Morris B, 1987. "What Is Consumer Research?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(1), pages 128-132, June.
    • Handle: RePEc:oup:jconrs:v:14:y:1987:i:1:p:128-32
    DOI: 10.1086/209099
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    Citations

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    Cited by:

    1. Shelby D. Hunt, 2020. "For re-institutionalizing the marketing discipline in Era V," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 189-198, December.
    2. Prebensen, Nina K. & Xie, Jinghua, 2017. "Efficacy of co-creation and mastering on perceived value and satisfaction in tourists' consumption," Tourism Management, Elsevier, vol. 60(C), pages 166-176.
    3. Funk, Daniel C., 2017. "Introducing a Sport Experience Design (SX) framework for sport consumer behaviour research," Sport Management Review, Elsevier, vol. 20(2), pages 145-158.
    4. Askegaard, Sørem & Kjeldgaard, Dannie & Arnould, Eric J., 1999. "Identity and acculturation: The case of food consumption by Greenlanders in Denmark," MAPP Working Papers 67, University of Aarhus, Aarhus School of Business, The MAPP Centre.
    5. Areti T. Vogel & Sasikarn Chatvijit Cook & Kittichai Watchravesringkan, 2019. "Luxury brand dilution: investigating the impact of renting by Millennials on brand equity," Journal of Brand Management, Palgrave Macmillan, vol. 26(4), pages 473-482, July.
    6. Tunca, Burak & Anselmsson, Johan, 2019. "‘You are where you shop’: Examining stereotypes about town center shoppers," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 242-252.
    7. Adel El-Ansary & Eric H. Shaw & William Lazer, 2018. "Marketing’s identity crisis: insights from the history of marketing thought," AMS Review, Springer;Academy of Marketing Science, vol. 8(1), pages 5-17, June.
    8. Lane Peterson Fronczek & Martin Mende & Maura L. Scott, 2022. "From self‐quantification to self‐objectification? Framework and research agenda on consequences for well‐being," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(3), pages 1356-1374, September.
    9. Shelby D. Hunt & Sreedhar Madhavaram & Hunter N. Hatfield, 2022. "The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal," AMS Review, Springer;Academy of Marketing Science, vol. 12(3), pages 139-156, December.
    10. Peter H. Bloch & Omid Kamran-Disfani, 2018. "A framework for studying the impact of outdoor atmospherics in retailing," AMS Review, Springer;Academy of Marketing Science, vol. 8(3), pages 195-213, December.
    11. Jones, Robert Paul & Camp, Kerri M. & Runyan, Rodney C., 2018. "Exploring the impact of shopper ethnicity through the path-to-purchase framework," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 152-162.
    12. Hansen, David J. & Deacon, Jonathan H. & Pascal, Vincent & Sethna, Zubin, 2020. "The future is in the past: A framework for the Marketing-Entrepreneurship Interface (MEI)," Journal of Business Research, Elsevier, vol. 113(C), pages 198-208.

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