IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v157y2023ics0148296322010530.html
   My bibliography  Save this article

Physician engagement in online medical teams: A multilevel investigation

Author

Listed:
  • Liu, Huiyuan
  • Perera, Sandun C.
  • Wang, Jian-Jun
  • Leonhardt, James M.

Abstract

Given the widespread adoption of artificial intelligence technologies in the healthcare industry, efficient healthcare delivery has become increasingly important. In creating a patient-centered and engaging technology, the omnichannel healthcare model has expanded to allow consumers access to online health communities, including physician-led online medical teams (OMTs). To help ensure the continued growth of this emerging omnichannel touchpoint, we develop a three-level theoretical model using a combination of hierarchical linear modeling and panel data identification to analyze a large-scale longitudinal dataset consisting of 2,185 physicians across 1,400 OMTs. In line with self-determination theory, we identify physician-level (i.e., intrinsic and extrinsic) and team-level (i.e., social interaction ties) motivational drivers of physician engagement, along with managerially relevant boundary conditions. Based on our findings, we suggest a multi-level strategy for ensuring the continued growth and success of OMTs in facilitating value co-creation between health providers and patients.

Suggested Citation

  • Liu, Huiyuan & Perera, Sandun C. & Wang, Jian-Jun & Leonhardt, James M., 2023. "Physician engagement in online medical teams: A multilevel investigation," Journal of Business Research, Elsevier, vol. 157(C).
    • Handle: RePEc:eee:jbrese:v:157:y:2023:i:c:s0148296322010530
    DOI: 10.1016/j.jbusres.2022.113588
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296322010530
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2022.113588?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Eigenraam, Anniek W. & Eelen, Jiska & van Lin, Arjen & Verlegh, Peeter W.J., 2018. "A Consumer-based Taxonomy of Digital Customer Engagement Practices," Journal of Interactive Marketing, Elsevier, vol. 44(C), pages 102-121.
    2. Baldus, Brian J. & Voorhees, Clay & Calantone, Roger, 2015. "Online brand community engagement: Scale development and validation," Journal of Business Research, Elsevier, vol. 68(5), pages 978-985.
    3. Casaló, Luis V. & Flavián, Carlos & Guinalíu, Miguel, 2010. "Determinants of the intention to participate in firm-hosted online travel communities and effects on consumer behavioral intentions," Tourism Management, Elsevier, vol. 31(6), pages 898-911.
    4. Casaló, Luis V. & Flavián, Carlos & Guinalíu, Miguel, 2010. "Relationship quality, community promotion and brand loyalty in virtual communities: Evidence from free software communities," International Journal of Information Management, Elsevier, vol. 30(4), pages 357-367.
    5. Fei Gao & Xuanming Su, 2017. "Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store," Management Science, INFORMS, vol. 63(8), pages 2478-2492, August.
    6. Hoegl, Martin, 2005. "Smaller teams-better teamwork: How to keep project teams small," Business Horizons, Elsevier, vol. 48(3), pages 209-214.
    7. Ankur Chauhan & Suresh Kumar Jakhar & Charbel Jose Chiappetta Jabbour, 2022. "Implications for sustainable healthcare operations in embracing telemedicine services during a pandemic," Post-Print hal-03598767, HAL.
    8. Xiaofei Zhang & Xitong Guo & Kee-hung Lai & Wu Yi, 2019. "How does online interactional unfairness matter for patient–doctor relationship quality in online health consultation? The contingencies of professional seniority and disease severity," European Journal of Information Systems, Taylor & Francis Journals, vol. 28(3), pages 336-354, May.
    9. Casaló, Luis V. & Flavián, Carlos & Guinalíu, Miguel, 2013. "New members' integration: Key factor of success in online travel communities," Journal of Business Research, Elsevier, vol. 66(6), pages 706-710.
    10. Wu, Hong & Deng, Zhaohua, 2019. "Knowledge collaboration among physicians in online health communities: A transactive memory perspective," International Journal of Information Management, Elsevier, vol. 49(C), pages 13-33.
    11. Ni Huang & Zhijun Yan & Haonan Yin, 2021. "Effects of Online–Offline Service Integration on e‐Healthcare Providers: A Quasi‐Natural Experiment," Production and Operations Management, Production and Operations Management Society, vol. 30(8), pages 2359-2378, August.
    12. Dwivedi, Yogesh K. & Ismagilova, Elvira & Hughes, D. Laurie & Carlson, Jamie & Filieri, Raffaele & Jacobson, Jenna & Jain, Varsha & Karjaluoto, Heikki & Kefi, Hajer & Krishen, Anjala S. & Kumar, Vikra, 2021. "Setting the future of digital and social media marketing research: Perspectives and research propositions," International Journal of Information Management, Elsevier, vol. 59(C).
    13. Wendy Hardyman & Kate L. Daunt & Martin Kitchener, 2015. "Value Co-Creation through Patient Engagement in Health Care: A micro-level approach and research agenda," Public Management Review, Taylor & Francis Journals, vol. 17(1), pages 90-107, January.
    14. Algharabat, Raed & Rana, Nripendra P. & Alalwan, Ali Abdallah & Baabdullah, Abdullah & Gupta, Ashish, 2020. "Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    15. Yuqing Ren & Jilin Chen & John Riedl, 2016. "The Impact and Evolution of Group Diversity in Online Open Collaboration," Management Science, INFORMS, vol. 62(6), pages 1668-1686, June.
    16. Soon Ang & Sandra Slaughter & Kok Yee Ng, 2002. "Human Capital and Institutional Determinants of Information Technology Compensation: Modeling Multilevel and Cross-Level Interactions," Management Science, INFORMS, vol. 48(11), pages 1427-1445, November.
    17. Peijian Song & Quansheng Wang & Hefu Liu & Qi Li, 2020. "The Value of Buy‐Online‐and‐Pickup‐in‐Store in Omni‐Channel: Evidence from Customer Usage Data," Production and Operations Management, Production and Operations Management Society, vol. 29(4), pages 995-1010, April.
    18. Yi, Youjae & Gong, Taeshik, 2013. "Customer value co-creation behavior: Scale development and validation," Journal of Business Research, Elsevier, vol. 66(9), pages 1279-1284.
    19. Lusch, Robert F. & Vargo, Stephen L. & Gustafsson, Anders, 2016. "Fostering a trans-disciplinary perspectives of service ecosystems," Journal of Business Research, Elsevier, vol. 69(8), pages 2957-2963.
    20. Chauhan, Ankur & Jakhar, Suresh Kumar & Jabbour, Charbel Jose Chiappetta, 2022. "Implications for sustainable healthcare operations in embracing telemedicine services during a pandemic," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    21. Dahl, Andrew J. & Milne, George R. & Peltier, James W., 2021. "Digital health information seeking in an omni-channel environment: A shared decision-making and service-dominant logic perspective," Journal of Business Research, Elsevier, vol. 125(C), pages 840-850.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Liu, Huiyuan & Perera, Sandun C. & Wang, Jian-Jun, 2023. "Does the physicians’ medical team joining behavior affect their performance on an online healthcare platform? Evidence from two quasi-experiments," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 171(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Liu, Huiyuan & Perera, Sandun C. & Wang, Jian-Jun, 2023. "Does the physicians’ medical team joining behavior affect their performance on an online healthcare platform? Evidence from two quasi-experiments," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 171(C).
    2. Qing Ye & Hong Wu, 2023. "Offline to online: The impacts of offline visit experience on online behaviors and service in an Internet hospital," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-21, December.
    3. Kulikovskaja, Viktorija & Hubert, Marco & Grunert, Klaus G. & Zhao, Hong, 2023. "Driving marketing outcomes through social media-based customer engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    4. Lim, Weng Marc & Rasul, Tareq, 2022. "Customer engagement and social media: Revisiting the past to inform the future," Journal of Business Research, Elsevier, vol. 148(C), pages 325-342.
    5. Kharouf, Husni & Biscaia, Rui & Garcia-Perez, Alexeis & Hickman, Ellie, 2020. "Understanding online event experience: The importance of communication, engagement and interaction," Journal of Business Research, Elsevier, vol. 121(C), pages 735-746.
    6. Giuseppe Russo & Andrea Moretta Tartaglione & Ylenia Cavacece, 2019. "Empowering Patients to Co-Create a Sustainable Healthcare Value," Sustainability, MDPI, vol. 11(5), pages 1-20, March.
    7. Li, Qi & Wang, Quansheng & Song, Peijian, 2022. "Do customers always adopt buy-online-and-pick-up-in-store service? Consideration of location-based store density in omni-channel retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    8. Gutierrez, Anabel & Punjaisri, Khanyapuss & Desai, Bhavini & Syed Alwi, Sharifah Faridah & O'Leary, Simon & Chaiyasoonthorn, Wornchanok & Chaveesuk, Singha, 2023. "Retailers, don't ignore me on social media! The importance of consumer-brand interactions in raising purchase intention - Privacy the Achilles heel," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    9. Dahl, Andrew J. & Milne, George R. & Peltier, James W., 2021. "Digital health information seeking in an omni-channel environment: A shared decision-making and service-dominant logic perspective," Journal of Business Research, Elsevier, vol. 125(C), pages 840-850.
    10. Wang, Jian-Jun & Zhang, Xinmou & Shi, Jim Junmin, 2023. "Hospital dual-channel adoption decisions with telemedicine referral and misdiagnosis," Omega, Elsevier, vol. 119(C).
    11. Jilong Zhang & Jin Zhang & Kanliang Wang & Wei Yan, 2023. "Should doctors use or avoid medical terms? The influence of medical terms on service quality of E-health," Electronic Commerce Research, Springer, vol. 23(3), pages 1775-1805, September.
    12. Bazi, Saleh & Filieri, Raffaele & Gorton, Matthew, 2023. "Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty," Journal of Business Research, Elsevier, vol. 160(C).
    13. Natalia Rubio & Nieves Villaseñor & Maria Jesús Yague, 2019. "Does Use of Different Platforms Influence the Relationship between Cocreation Value-in-Use and Participants’ Cocreation Behaviors? An Application in Third-Party Managed Virtual Communities," Complexity, Hindawi, vol. 2019, pages 1-15, January.
    14. Matti Haverila & Kai Haverila & Caitlin McLaughlin & Mehak Arora, 2022. "Engagement, participation, and relationship quality in the context of co-creation in brand communities," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(3), pages 232-249, September.
    15. Hamza Shahid & Arqam Iqbal, 2019. "Customer Brand Engagement Behavior In Online Brand Communities," Journal of Marketing and Logistics (JML), Khadim Ali Shah Bukhari Institute of Technology (KASBIT), vol. 2, pages 65-85, January.
    16. Hou, Rui & Zhao, You & Zhu, Mengqiang & Lin, Xiaogang, 2021. "Price and quality decisions in a vertically-differentiated supply chain with an “Online-to-Store†channel," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    17. Ndhlovu, Thinkwell & Maree, Tania, 2022. "Consumer brand engagement: Refined measurement scales for product and service contexts," Journal of Business Research, Elsevier, vol. 146(C), pages 228-240.
    18. Andrew J. Dahl & James W. Peltier & George R. Milne, 2022. "Reducing information asymmetry and increasing health value co‐creation in a rural healthcare context," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(2), pages 512-535, June.
    19. Xiaoyan Ding & Xiang You & Xin Zhang & Yue Yu, 2022. "Can Patients Co-Create Value in an Online Healthcare Platform? An Examination of Value Co-Creation," IJERPH, MDPI, vol. 19(19), pages 1-14, October.
    20. Kumar, Anil & Naz, Farheen & Luthra, Sunil & Vashistha, Rajat & Kumar, Vikas & Garza-Reyes, Jose Arturo & Chhabra, Deepak, 2023. "Digging DEEP: Futuristic building blocks of omni-channel healthcare supply chains resiliency using machine learning approach," Journal of Business Research, Elsevier, vol. 162(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:157:y:2023:i:c:s0148296322010530. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.