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New members' integration: Key factor of success in online travel communities

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  • Casaló, Luis V.
  • Flavián, Carlos
  • Guinalíu, Miguel

Abstract

Helping new members acculturate into online communities is crucial to developing successful and sustainable communities, but the process remains unexplored. To address this topic, this paper analyses antecedents and consequences of member's integration into online travel communities. Results show perceived similarity and reciprocity affect integration. Both integration and satisfaction with the community influence community participation. Finally, perceived reciprocity positively affects both satisfaction and intention to participate in the community. These findings suggest interesting implications for online travel community management.

Suggested Citation

  • Casaló, Luis V. & Flavián, Carlos & Guinalíu, Miguel, 2013. "New members' integration: Key factor of success in online travel communities," Journal of Business Research, Elsevier, vol. 66(6), pages 706-710.
    • Handle: RePEc:eee:jbrese:v:66:y:2013:i:6:p:706-710
    DOI: 10.1016/j.jbusres.2011.09.007
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    References listed on IDEAS

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    Cited by:

    1. Njål Sivertstøl, 2018. "Why Help Others? A Study of Consumers’ Participation in Online Communities for Customer Support," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 9(4), pages 1442-1476, December.
    2. Park, Hyejune & Kim, Youn-Kyung, 2014. "The role of social network websites in the consumer–brand relationship," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 460-467.
    3. Feiwei Shen & Wenxin Ye & Cong Wang & Xianhong Huang, 2023. "Effects of Organizational Factors on Identification of Young Returnees from Urban Areas with Rural Societies – A Perspective of Adaptability," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 167(1), pages 363-390, June.
    4. Liu, Huiyuan & Perera, Sandun C. & Wang, Jian-Jun & Leonhardt, James M., 2023. "Physician engagement in online medical teams: A multilevel investigation," Journal of Business Research, Elsevier, vol. 157(C).

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