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Sustainable development through Corporative Social Responsability, Corporative Philanthropy and Creating Shared Value

Author

Listed:
  • Rafael Becerra-Vicario

    (Department of Finance and Accounting, University of Malaga (Spain))

  • Ana Leon-Gomez

    (Researcher)

  • Antonio Manuel Gutierrez-Ruiz

    (PhD Program of Mechanical Engineering and Energy Efficiency, University of Malaga (Spain))

  • Manuel Angel Fernandez-Gamez

    (Department of Finance and Accounting, University of Malaga (Spain))

Abstract

This paper analyses the "strategic philanthropy" proposal, made by professors Porter and Kramer, according to which, a company's social responsibility must lead to the agreement between social benefit and economic benefit. The company intentionally identifies the key areas in which the community and shareholders' interests are related so they can take certain measures that improve each other's conditions. With that in mind, companies should focus on those philanthropy activities that fortify their competitiveness, that is, those activities that equal a progress in the situation of the productive factors and requirements of demand. Drawing from this approach of creating social and economic value, we carried out a study of the main international corporations in which the public and the company's interests are the same thus appearing new opportunities of creating shared value.

Suggested Citation

  • Rafael Becerra-Vicario & Ana Leon-Gomez & Antonio Manuel Gutierrez-Ruiz & Manuel Angel Fernandez-Gamez, 2020. "Sustainable development through Corporative Social Responsability, Corporative Philanthropy and Creating Shared Value," Technium Social Sciences Journal, Technium Science, vol. 10(1), pages 291-298, August.
    • Handle: RePEc:tec:journl:v:10:y:2020:i:1:p:291-298
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    References listed on IDEAS

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    5. Seong-jin Choi & Jong Kwon Ko & Sukyoon Jung, 2018. "A Conglomerate’s Effort for Co-Prospering with Its Subcontractors and Firm Value: Evidence from Korea," Sustainability, MDPI, vol. 10(7), pages 1-15, July.
    6. Laura Corazza & Simone Domenico Scagnelli & Chiara Mio, 2017. "Simulacra and Sustainability Disclosure: Analysis of the Interpretative Models of Creating Shared Value," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(5), pages 414-434, September.
    7. Sungmin Kang & Youn Kue Na, 2018. "The Effect of the Relationship Characteristics and Social Capital of the Sharing Economy Business on the Social Network, Relationship Competitive Advantage, and Continuance Commitment," Sustainability, MDPI, vol. 10(7), pages 1-22, June.
    8. Krzysztof Dembek & Prakash Singh & Vikram Bhakoo, 2016. "Literature Review of Shared Value: A Theoretical Concept or a Management Buzzword?," Journal of Business Ethics, Springer, vol. 137(2), pages 231-267, August.
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    Cited by:

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    2. Sang-soo Kim & Woo-yeul Baek & Kevin K. Byon & Sung-bum Ju, 2020. "Creating Shared Value and Fan Loyalty in the Korean Professional Volleyball Team," Sustainability, MDPI, vol. 12(18), pages 1-12, September.

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    More about this item

    Keywords

    Corporate Social Responsibility; Corporative Philanthropy; Creating Shared Value; Sustainable Practices; Business and Society;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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