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Do New Media Substitute for Old Media?: A Panel Analysis of Daily Media Use

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  • Shinjae Jang
  • Minsoo Park

Abstract

In this article, we estimate the user substitutability and complementarity of media by using media diary data on the media use of individuals over the course of three days. Fixed-effects panel data models allow us to eliminate possible bias due to individual-specific media use propensity. We observe significant substitution among paper, television, and computer use, while telephone and computer use seem to be complementary in time of use. The magnitudes of substitutability and complementarity become larger if we control for subscriptions or the possession of media devices. For specific actions and purposes of use, there is substitutability within a smaller set of media. Televisions and computers exhibit substitutability for watching real-time television, cameras act as substitutes for video devices for viewing movies/videos, paper and computers exhibit substitutability for reading news articles, and computers and telephones substitute for one another in using informative content.

Suggested Citation

  • Shinjae Jang & Minsoo Park, 2016. "Do New Media Substitute for Old Media?: A Panel Analysis of Daily Media Use," Journal of Media Economics, Taylor & Francis Journals, vol. 29(2), pages 73-91, April.
    • Handle: RePEc:taf:jmedec:v:29:y:2016:i:2:p:73-91
    DOI: 10.1080/08997764.2016.1170021
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    References listed on IDEAS

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    1. Lisa M. George & Joel Waldfogel, 2006. "The New York Times and the Market for Local Newspapers," American Economic Review, American Economic Association, vol. 96(1), pages 435-447, March.
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    2. Maria Rosa Battaggion & Alessandro Vaglio, 2020. "TV watching in the new millennium: insights from Europe," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 47(4), pages 645-661, December.
    3. Sung, Nakil & Kim, Minchang, 2023. "COVID-19 and changes in content usage behavior: The case of South Korea," Telecommunications Policy, Elsevier, vol. 47(1).
    4. Sung, Nakil & Kim, Jaekyeong, 2020. "Does the internet kill newspapers? The case of South Korea," Telecommunications Policy, Elsevier, vol. 44(4).
    5. Wu, Chunying & Xiong, Xiong & Gao, Ya, 2022. "The role of different information sources in information spread: Evidence from three media channels in China," International Review of Economics & Finance, Elsevier, vol. 80(C), pages 327-341.
    6. Ryan Yang Wang, 2023. "The Geography of Newspaper Circulations: A Spatial Taxonomy of “News(Paper) Deserts” in the United States," Media and Communication, Cogitatio Press, vol. 11(3), pages 304-317.
    7. Sangwon Lee & Seonmi Lee & Hyemin Joo & Yoonjae Nam, 2021. "Examining Factors Influencing Early Paid Over-The-Top Video Streaming Market Growth: A Cross-Country Empirical Study," Sustainability, MDPI, vol. 13(10), pages 1-15, May.
    8. Hayeon Kim & Sang Woo Lee, 2024. "SVOD Multi-Homing Users in Six Countries: Analyzing Legacy Media Usage, Demographics, Lifestyle, Expectations, and Usage Habits," SAGE Open, , vol. 14(3), pages 21582440241, August.
    9. Vlad I. Rosca, 2018. "Read all about it! How mobile phone web access elevates online news consumption," Journal of Community Positive Practices, Catalactica NGO, issue 1, pages 47-58.
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    11. John P. Wihbey, 2024. "Bridging the News and Social Media Divide: An Emerging Imperative for Democracy," The ANNALS of the American Academy of Political and Social Science, , vol. 715(1), pages 115-136, September.
    12. Zhang, Zuochao & Goodell, John W. & Shen, Dehua & Lahmar, Oumaima, 2024. "Media opinion divergence and stock returns: Evidence from China," International Review of Financial Analysis, Elsevier, vol. 93(C).

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