IDEAS home Printed from https://ideas.repec.org/a/taf/intgms/v14y2014i1p161-180.html
   My bibliography  Save this article

Competitive environments in fantasy sports gaming: effects of entry fees and rewards on opposition quality and league sorting

Author

Listed:
  • Brian M. Mills
  • Dae Hee Kwak
  • Joon Sung Lee
  • Woo-Young Lee

Abstract

Despite its explosive growth in North America, relatively little research has been conducted on the gambling implications of fantasy sports. The current study examines whether financial information (i.e. entry fee and payout) in an advertisement promoting a fantasy football service influences perceptions about opponents' perceived skill level and expected outcomes. This study also examines the impact of perceived opponents' skill and perceived winning expectations on the desire to participate in the advertised fantasy sports service. Findings indicated that entry fee and reward information significantly increased the participants' expectation of opponent quality, but that this expectation did not result in decreases in the subjects' self-reported probability of winning the league. Additionally, subjects indicated that they were most likely to join a league in which the expected opponents' skill level was nearly equal to their own. In the presence of an advertised monetary reward, however, perceived winning probability also became an important factor in participation decisions. The former result suggests that participants in fantasy sports, especially in free-to-play leagues, are purchasing an experiential product with a value that increases in outcome uncertainty, while the latter implies that participants are motivated both by the overall experience, and by financial gains when they are available.

Suggested Citation

  • Brian M. Mills & Dae Hee Kwak & Joon Sung Lee & Woo-Young Lee, 2014. "Competitive environments in fantasy sports gaming: effects of entry fees and rewards on opposition quality and league sorting," International Gambling Studies, Taylor & Francis Journals, vol. 14(1), pages 161-180, August.
  • Handle: RePEc:taf:intgms:v:14:y:2014:i:1:p:161-180
    DOI: 10.1080/14459795.2014.881904
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/14459795.2014.881904
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:intgms:v:14:y:2014:i:1:p:161-180. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Chris Longhurst). General contact details of provider: http://www.tandfonline.com/RIGS20 .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.