Mapping the strategic landscape for global financial institutions through brand equity trend analysis
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DOI: 10.9770/jesi.2021.9.1(25)
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References listed on IDEAS
- Elnahass, Marwa & Trinh, Vu Quang & Li, Teng, 2021. "Global banking stability in the shadow of Covid-19 outbreak," Journal of International Financial Markets, Institutions and Money, Elsevier, vol. 72(C).
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- Carol J. Simon & Mary W. Sullivan, 1993. "The Measurement and Determinants of Brand Equity: A Financial Approach," Marketing Science, INFORMS, vol. 12(1), pages 28-52.
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More about this item
Keywords
trend analysis; brand equity; financial institutions;All these keywords.
JEL classification:
- L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
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