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Segmenting travellers of luxury destinations in a post-pandemic era

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  • Nazia Nabi

    (Central Queensland University)

Abstract

The purpose of this study is to adopt a segmentation approach in order to classify travellers who intend to travel to luxury destinations in the post-pandemic era. Four distinct Australian segments (with n = 481) were identified based on generational cohorts through two-step cluster analysis and analysis of variance tests. The findings exhibit how consumers differ in their perception of values and risks, and their price consciousness in their travel decision-making process. This study makes a novel contribution to the luxury tourism body of knowledge and provides important implications for tourism marketers.

Suggested Citation

  • Nazia Nabi, 2023. "Segmenting travellers of luxury destinations in a post-pandemic era," Service Business, Springer;Pan-Pacific Business Association, vol. 17(3), pages 747-770, September.
    • Handle: RePEc:spr:svcbiz:v:17:y:2023:i:3:d:10.1007_s11628-023-00541-z
    DOI: 10.1007/s11628-023-00541-z
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