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Market value analysis of a Chinese e-commerce holding group: a multicriteria approach

Author

Listed:
  • J. F. Juliá-Igual

    (Universidad Politécnica de Valencia)

  • R. Cervelló-Royo

    (Universidad Politécnica de Valencia)

  • I. Berné-Lafuente

    (Universidad Politécnica de Valencia)

Abstract

There has been a worldwide expansion in the offer of services via web portals. E-commerce companies have experienced the fastest and steadiest growth, with the corresponding effect on their value. Among the main problems faced is the possible overvaluation of these companies and, particularly, their share prices. Consequently, it would be of great interest to determine the best manner in which to calculate and correct their market value. This study combines a multicriteria method and the valuation ratio to determine the value of a Chinese e-commerce holding group. This company was chosen due to the wide catalogue of e-services it offers.

Suggested Citation

  • J. F. Juliá-Igual & R. Cervelló-Royo & I. Berné-Lafuente, 2017. "Market value analysis of a Chinese e-commerce holding group: a multicriteria approach," Service Business, Springer;Pan-Pacific Business Association, vol. 11(3), pages 475-490, September.
    • Handle: RePEc:spr:svcbiz:v:11:y:2017:i:3:d:10.1007_s11628-016-0316-3
    DOI: 10.1007/s11628-016-0316-3
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