IDEAS home Printed from https://ideas.repec.org/a/spr/sjobre/v61y2009i4d10.1007_bf03373661.html
   My bibliography  Save this article

Wertschöpfungsorganisation und Differenzierungsdilemma in der Automobilindustrie

Author

Listed:
  • Helmut Dietl

    (Universität Zürich)

  • Susanne Royer

    (Universität Flensburg)

  • Uwe Stratmann

    (Universität Flensburg)

Abstract

Zusammenfassung Wie viele andere Branchen befindet sich auch die Automobilbranche in einem voranschreitenden Modularisierungsprozess. Das betrifft sowohl die Produktion als auch die Distribution. Standardisierung und Modularisierung der Wertschöpfungsaktivitäten und -prozesse führen jedoch zu einem betriebswirtschaftlichen Zielkonflikt: die Erzielung von Effizienzvorteilen einerseits und Differenzierungsmöglichkeiten andererseits. Im vorliegenden Beitrag wird am Beispiel der Automobilindustrie dargestellt, wie Unternehmen dem Differenzierungsdilemma entgehen können. Dazu werden markenspezifische Wertschöpfungsorganisationen im Rahmen von Integrationsmessungen systematisiert und verglichen. Anhand der Merkmale unterschiedlicher Organisationsformate wird der Zusammenhang zwischen Wertschöpfungsorganisation und Differenzierungspotential diskutiert. Es zeigt sich, dass diejenigen Hersteller, die sowohl in der Produktion als auch in der Distribution eine hohe Wertschöpfungskontrolle und eine hohe Bindungsintensität der strategisch bedeutenden Lieferanten beziehungsweise Händler aufweisen, Wettbewerbsvorteile gegenüber ihren Konkurrenten erzielen und ein strategisch relevantes Differenzierungspotential erreichen.

Suggested Citation

  • Helmut Dietl & Susanne Royer & Uwe Stratmann, 2009. "Wertschöpfungsorganisation und Differenzierungsdilemma in der Automobilindustrie," Schmalenbach Journal of Business Research, Springer, vol. 61(4), pages 439-462, June.
    • Handle: RePEc:spr:sjobre:v:61:y:2009:i:4:d:10.1007_bf03373661
    DOI: 10.1007/BF03373661
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/BF03373661
    File Function: Abstract
    Download Restriction: no
    File URL: https://libkey.io/10.1007/BF03373661?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Other versions of this item:

    References listed on IDEAS

    as
    1. Joseph Farrell & Hunter K. Monroe & Garth Saloner, 1998. "The Vertical Organization of Industry: Systems Competition versus Component Competition," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 7(2), pages 143-182, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Andrea Jochmann-Doellll & Hartmut Waechter, 2008. "Democracy at Work \u2013 Revisited," management revue - Socio-Economic Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 19(4), pages 274-290.
    2. Florian Kaiser & Robert Obermaier, 2020. "Vertical (Dis‑)Integration and Firm Performance: A Management Paradigm Revisited," Schmalenbach Business Review, Springer;Schmalenbach-Gesellschaft, vol. 72(1), pages 1-37, February.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Christoph Schlueter-Langdon, 2000. "Information Technology And The Vertical Organization Of Industry," Computing in Economics and Finance 2000 174, Society for Computational Economics.
    2. Liao, Chun-Hsiung & Tauman, Yair, 2002. "The role of bundling in price competition," International Journal of Industrial Organization, Elsevier, vol. 20(3), pages 365-389, March.
    3. Markus Reisinger & Jens Schmidt & Nils Stieglitz, 2021. "How Complementors Benefit from Taking Competition to the System Level," Management Science, INFORMS, vol. 67(8), pages 5106-5123, August.
    4. Leiponen, Aija, 2006. "Competing through cooperation: Standard setting in wireless telecommunications," Discussion Papers 1056, The Research Institute of the Finnish Economy.
    5. Xing Wan & Javier Cenamor & Geoffrey Parker & Marshall Van Alstyne, 2017. "Unraveling Platform Strategies: A Review from an Organizational Ambidexterity Perspective," Sustainability, MDPI, vol. 9(5), pages 1-18, May.
    6. Kim, Sang-Hyun & Choi, Jay Pil, 2015. "Optimal compatibility in systems markets," Games and Economic Behavior, Elsevier, vol. 90(C), pages 106-118.
    7. Avenali, Alessandro & Bracaglia, Valentina & D'Alfonso, Tiziana & Reverberi, Pierfrancesco, 2018. "Strategic formation and welfare effects of airline-high speed rail agreements," Transportation Research Part B: Methodological, Elsevier, vol. 117(PA), pages 393-411.
    8. Jordán, Ferenc, 2022. "The network perspective: Vertical connections linking organizational levels," Ecological Modelling, Elsevier, vol. 473(C).
    9. Oz Shy, 2011. "A Short Survey of Network Economics," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 38(2), pages 119-149, March.
    10. Jong-Hee Hahn & Sang-Hyun Kim, 2012. "Mix-and-Match Compatibility in Asymmetric System Markets," Journal of Institutional and Theoretical Economics (JITE), Mohr Siebeck, Tübingen, vol. 168(2), pages 311-338, June.
    11. Klimenko, Mikhail M., 2004. "Competition, matching, and geographical clustering at early stages of the industry life cycle," Journal of Economics and Business, Elsevier, vol. 56(3), pages 177-195.
    12. Burgelman, Robert A., 2002. "Strategy as Vector and the Inertia of Co-evolutionary Lock-in," Research Papers 1745, Stanford University, Graduate School of Business.
    13. Jidong Zhou, 2017. "Competitive Bundling," Econometrica, Econometric Society, vol. 85, pages 145-172, January.
    14. L. Lambertini & R. Orsini, 1998. "Monopoly, Quality, and Network Externalities," Working Papers 334, Dipartimento Scienze Economiche, Universita' di Bologna.
    15. Steven Globerman & Aidan Vining, 2004. "The Outsourcing Decision: A Strategic Framework," International Trade 0404007, University Library of Munich, Germany.
    16. Annabelle Gawer & Rebecca Henderson, 2007. "Platform Owner Entry and Innovation in Complementary Markets: Evidence from Intel," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 16(1), pages 1-34, March.
    17. Acciaro, M. & Haralambides, H., 2008. "Product bundling in global ocean transportation," Econometric Institute Research Papers EI 2008-18, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
    18. Bonaccorsi, Andrea & Giuri, Paola, 2001. "The long-term evolution of vertically-related industries," International Journal of Industrial Organization, Elsevier, vol. 19(7), pages 1053-1083, July.
    19. Upender Subramanian & Jagmohan S. Raju & Z. John Zhang, 2013. "Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis," Marketing Science, INFORMS, vol. 32(2), pages 246-270, March.
    20. Mark Shanley & Margaret Peteraf, 2004. "Vertical group formation: A social process perspective," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 25(6-7), pages 473-488.

    More about this item

    Keywords

    L 14; L 22; L 62;
    All these keywords.

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sjobre:v:61:y:2009:i:4:d:10.1007_bf03373661. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.