An application of co-word analysis and bibliometric maps for detecting the most highlighting themes in the consumer behaviour research from a longitudinal perspective
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Volume (Year): 46 (2012)
Issue (Month): 4 (June)
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- Helgeson, James G, et al, 1984. " Trends in Consumer Behavior Literature: A Content Analysis," Journal of Consumer Research, University of Chicago Press, vol. 10(4), pages 449-54, March.
- Kassarjian, Harold H, 1977. " Content Analysis in Consumer Research," Journal of Consumer Research, University of Chicago Press, vol. 4(1), pages 8-18, June.
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