IDEAS home Printed from https://ideas.repec.org/a/spr/manrev/v74y2024i2d10.1007_s11301-022-00309-1.html
   My bibliography  Save this article

Data monetization: insights from a technology-enabled literature review and research agenda

Author

Listed:
  • Joan Ofulue

    (University of Ottawa)

  • Morad Benyoucef

    (University of Ottawa)

Abstract

Data is one of the most valuable resources in the world. The new data economy has led to several data use cases and one of them is monetization. Given how recent the concept of data monetization is, this study aims to investigate it, better understand its meaning, implications and issues in the academic literature and provide guidance for practitioners as well as direction for further research. A systematic literature review is conducted on English literature from 2013 to 2022. 54 articles were identified from where a topic and sub-topic categorization and a conceptual framework is developed. The paper makes contributions in three areas: (1) providing a holistic understanding of data monetization models through the extension of a framework from the literature, (2) categorizing of the key topics and trends in data monetization, and (3) using a systematic approach to identify managerial implications and a future research agenda.

Suggested Citation

  • Joan Ofulue & Morad Benyoucef, 2024. "Data monetization: insights from a technology-enabled literature review and research agenda," Management Review Quarterly, Springer, vol. 74(2), pages 521-565, June.
    • Handle: RePEc:spr:manrev:v:74:y:2024:i:2:d:10.1007_s11301-022-00309-1
    DOI: 10.1007/s11301-022-00309-1
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s11301-022-00309-1
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s11301-022-00309-1?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Donthu, Naveen & Kumar, Satish & Mukherjee, Debmalya & Pandey, Nitesh & Lim, Weng Marc, 2021. "How to conduct a bibliometric analysis: An overview and guidelines," Journal of Business Research, Elsevier, vol. 133(C), pages 285-296.
    2. Jan Trzaskowski, 2022. "Data-driven value extraction and human well-being under EU law," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(2), pages 447-458, June.
    3. Sara Quach & Park Thaichon & Kelly D. Martin & Scott Weaven & Robert W. Palmatier, 2022. "Digital technologies: tensions in privacy and data," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1299-1323, November.
    4. Kumar, Satish & Sahoo, Saumyaranjan & Lim, Weng Marc & Dana, Léo-Paul, 2022. "Religion as a social shaping force in entrepreneurship and business: Insights from a technology-empowered systematic literature review," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
    5. Markus Spiekermann, 2019. "Data Marketplaces: Trends and Monetisation of Data Goods," Intereconomics: Review of European Economic Policy, Springer;ZBW - Leibniz Information Centre for Economics;Centre for European Policy Studies (CEPS), vol. 54(4), pages 208-216, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Fabian Jintae Froese & Ashish Malik & Satish Kumar & Saumyaranjan Sahoo, 2022. "Asian business and management: review and future directions," Asian Business & Management, Palgrave Macmillan, vol. 21(5), pages 657-689, November.
    2. Mukherjee, Debmalya & Kumar, Satish & Pandey, Nitesh & Lahiri, Somnath, 2023. "Is offshoring dead? A multidisciplinary review and future directions," Journal of International Management, Elsevier, vol. 29(3).
    3. Lal, Madan & Kumar, Satish & Pandey, Dharen Kumar & Rai, Varun Kumar & Lim, Weng Marc, 2023. "Exchange rate volatility and international trade," Journal of Business Research, Elsevier, vol. 167(C).
    4. Sureka, Riya & Kumar, Satish & Colombage, Sisira & Abedin, Mohammad Zoynul, 2022. "Five decades of research on capital budgeting – A systematic review and future research agenda," Research in International Business and Finance, Elsevier, vol. 60(C).
    5. Sharma, Gagan Deep & Tiwari, Aviral Kumar & Chopra, Ritika & Dev, Dhairya, 2024. "Past, present, and future of block-chain in finance," Journal of Business Research, Elsevier, vol. 177(C).
    6. Hasan, Morshadul & Hoque, Ariful & Abedin, Mohammad Zoynul & Gasbarro, Dominic, 2024. "FinTech and sustainable development: A systematic thematic analysis using human- and machine-generated processing," International Review of Financial Analysis, Elsevier, vol. 95(PC).
    7. Lim, Weng Marc & Kumar, Satish & Donthu, Naveen, 2024. "How to combine and clean bibliometric data and use bibliometric tools synergistically: Guidelines using metaverse research," Journal of Business Research, Elsevier, vol. 182(C).
    8. Goodell, John W. & Kumar, Satish & Lahmar, Oumaima & Pandey, Nitesh, 2023. "A bibliometric analysis of cultural finance," International Review of Financial Analysis, Elsevier, vol. 85(C).
    9. Škare, Marinko & Blanco-Gonzalez-Tejero, Cristina & Crecente, Fernando & del Val, Maria Teresa, 2022. "Scientometric analysis on entrepreneurial skills - creativity, communication, leadership: How strong is the association?," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
    10. Kumar, Satish & Sahoo, Saumyaranjan & Lim, Weng Marc & Kraus, Sascha & Bamel, Umesh, 2022. "Fuzzy-set qualitative comparative analysis (fsQCA) in business and management research: A contemporary overview," Technological Forecasting and Social Change, Elsevier, vol. 178(C).
    11. Sharma, Amalesh & Yashaswy Akella, Laxminarayana & Bikash Borah, Sourav, 2022. "Knowledge structure of Chief Marketing Officers (CMOs): A review, bibliometric analysis, and research agenda," Journal of Business Research, Elsevier, vol. 151(C), pages 448-462.
    12. Azmat, Fara & Lim, Weng Marc & Moyeen, Abdul & Voola, Ranjit & Gupta, Girish, 2023. "Convergence of business, innovation, and sustainability at the tipping point of the sustainable development goals," Journal of Business Research, Elsevier, vol. 167(C).
    13. Chai, Shanglei & Li, Qiang & Abedin, Mohammad Zoynul & Lucey, Brian M., 2024. "Forecasting electricity prices from the state-of-the-art modeling technology and the price determinant perspectives," Research in International Business and Finance, Elsevier, vol. 67(PA).
    14. Farhad, Mohsin Ali, 2024. "Consumer data protection laws and their impact on business models in the tech industry," Telecommunications Policy, Elsevier, vol. 48(9).
    15. Katarzyna Woźniak-Jasinska & Wlodzimierz Lewoniewski, 2025. "Analyzing Labor Market Dynamics in Industry 4.0: An Economic and Sociological Bibliometric Study," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 761-782.
    16. Jan Wiers & Didier Chabaud, 2022. "Bibliometric analysis of immigrant entrepreneurship research 2009–2019," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 12(1), pages 441-464, December.
    17. Ana Filipa Fonseca & Fabíola Polita & Lívia Madureira, 2024. "How Agroecological Transition Frameworks Are Reshaping Agroecology: A Review," Land, MDPI, vol. 13(11), pages 1-15, November.
    18. Katherin Carrera-Silva & Olga Maritza Rodríguez Ulcuango & Paula Abdo-Peralta & Ángel Gerardo Castelo Salazar & Carmen Amelia Samaniego Erazo & Diego Haro Ávalos, 2024. "Beyond the Financial Horizon: A Critical Review of Social Responsibility in Latin American Credit Unions," Sustainability, MDPI, vol. 16(18), pages 1-23, September.
    19. Yucheng Zhang & Zhiling Wang & Lin Xiao & Lijun Wang & Pei Huang, 2023. "Discovering the evolution of online reviews: A bibliometric review," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-22, December.
    20. Shobhit Kakaria & Aline Simonetti & Enrique Bigne, 2024. "Interaction between extrinsic and intrinsic online review cues: perspectives from cue utilization theory," Electronic Commerce Research, Springer, vol. 24(4), pages 2469-2497, December.

    More about this item

    Keywords

    Data monetization; Big data monetization; Data commercialization; Data monetization model; Data monetization strategy; Data monetization infrastructure; Data business model;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • Y80 - Miscellaneous Categories - - Related Disciplines - - - Related Disciplines
    • O39 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:manrev:v:74:y:2024:i:2:d:10.1007_s11301-022-00309-1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.