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Govindarajan, V., Trimble, C., Reverse Innovation: Create Far from Home, Win Everywhere, Harvard Business Review Press, 2012

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  • Tassilo Schuster

    (University of Erlangen-Nürnberg)

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  • Tassilo Schuster, 2014. "Govindarajan, V., Trimble, C., Reverse Innovation: Create Far from Home, Win Everywhere, Harvard Business Review Press, 2012," Management International Review, Springer, vol. 54(2), pages 277-282, April.
    • Handle: RePEc:spr:manint:v:54:y:2014:i:2:d:10.1007_s11575-013-0189-9
    DOI: 10.1007/s11575-013-0189-9
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    References listed on IDEAS

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    1. Ted London & Stuart L Hart, 2004. "Reinventing strategies for emerging markets: beyond the transnational model," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 35(5), pages 350-370, September.
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