Testing Buddha: Is Acute Desire Associated with Lower Momentary Happiness?
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DOI: 10.1007/s10902-021-00362-9
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- Belk, Russell W & Ger, Guliz & Askegaard, Soren, 2003. "The Fire of Desire: A Multisited Inquiry into Consumer Passion," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(3), pages 326-351, December.
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