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Generating emotions through cultural activities in museums

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  • Carmen Camarero-Izquierdo
  • María Garrido-Samaniego
  • Rebeca Silva-García

Abstract

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Suggested Citation

  • Carmen Camarero-Izquierdo & María Garrido-Samaniego & Rebeca Silva-García, 2009. "Generating emotions through cultural activities in museums," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 6(2), pages 151-165, October.
    • Handle: RePEc:spr:irpnmk:v:6:y:2009:i:2:p:151-165
    DOI: 10.1007/s12208-009-0032-y
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    References listed on IDEAS

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    1. Arnould, Eric J & Price, Linda L, 1993. "River Magic: Extraordinary Experience and the Extended Service Encounter," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(1), pages 24-45, June.
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