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Experiential value co-creation: what’s the significance of the co-created value to providers?

Author

Listed:
  • F. O. Awuor

    (Jaramogi Oginga Odinga University of Science and Technology, P.O Box 210-,40601, Bondo. Kenya.)

  • P. O. Hayombe

    (Jaramogi Oginga Odinga University of Science and Technology, P.O Box 210-,40601, Bondo. Kenya.)

  • M. A. Ayieko

    (Jaramogi Oginga Odinga University of Science and Technology, P.O Box 210-,40601, Bondo. Kenya.)

  • S. G. Agong

    (Jaramogi Oginga Odinga University of Science and Technology, P.O Box 210-,40601, Bondo. Kenya.)

Abstract

This study aimed at exploring the value providers derive from experiential value co-creation according to the sixth fundamental principle of the Service Dominant Logic. We use kayaking tour guides as cases and use data collected by means of questionnaires and in-depth interviews via content analysis approach. The result indicate that that tour guides co-consume the fun co-created with tourists and derive job satisfaction from experiential value co-creation.

Suggested Citation

  • F. O. Awuor & P. O. Hayombe & M. A. Ayieko & S. G. Agong, 2015. "Experiential value co-creation: what’s the significance of the co-created value to providers?," International Journal of Business and Social Research, LAR Center Press, vol. 5(10), pages 1-9, Octomber.
    • Handle: RePEc:lrc:larijb:v:5:y:2015:i:10:p:1-9
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    File URL: http://thejournalofbusiness.org/index.php/site/article/view/783/559
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    References listed on IDEAS

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    1. Arnould, Eric J & Price, Linda L, 1993. "River Magic: Extraordinary Experience and the Extended Service Encounter," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(1), pages 24-45, June.
    2. Yi, Youjae & Gong, Taeshik, 2013. "Customer value co-creation behavior: Scale development and validation," Journal of Business Research, Elsevier, vol. 66(9), pages 1279-1284.
    3. Vargo, Stephen L. & Maglio, Paul P. & Akaka, Melissa Archpru, 2008. "On value and value co-creation: A service systems and service logic perspective," European Management Journal, Elsevier, vol. 26(3), pages 145-152, June.
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