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Examining the canvas as a domain-independent artifact

Author

Listed:
  • Pedro Antunes

    (Universidade de Lisboa)

  • Mary Tate

    (Victoria University of Wellington)

Abstract

The popularity of Osterwalder’s (The business model ontology a proposition in a design science approach [Ph.D. Thesis], Université de Lausanne, Faculté des hautes études commerciales, 2004) business model canvas has led researchers to develop analogous artifacts in a variety of domains. However, we still lack a conceptual foundation explaining the essential and common characteristics of the canvas, regarded as domain-independent artifact. In this study, we focus on how the canvas helps representing and theorizing about a particular behavior or structure. We develop a framework for canvas design, which characterizes the canvas design at the surface and deep levels. While the surface level concerns a lightweight representation, using components and implicit relationships, the deep level involves theorizing about a particular behavior or structure, using a systems perspective and considering a static and a dynamic view of the canvas. The proposed framework is demonstrated in a case addressing the design of the research contribution canvas. This study contributes to a domain-independent conceptualization of the canvas, which can be used to design canvases in various domains.

Suggested Citation

  • Pedro Antunes & Mary Tate, 2022. "Examining the canvas as a domain-independent artifact," Information Systems and e-Business Management, Springer, vol. 20(3), pages 495-514, September.
    • Handle: RePEc:spr:infsem:v:20:y:2022:i:3:d:10.1007_s10257-022-00556-5
    DOI: 10.1007/s10257-022-00556-5
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    References listed on IDEAS

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    1. Sergio Sparviero, 2019. "The Case for a Socially Oriented Business Model Canvas: The Social Enterprise Model Canvas," Journal of Social Entrepreneurship, Taylor & Francis Journals, vol. 10(2), pages 232-251, May.
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    3. B. Demil & X. Lecocq, 2010. "Business model evolution : in search of dynamic consistency," Post-Print hal-00572915, HAL.
    4. Sérgio André Cavalcante, 2014. "Designing Business Model Change," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 18(02), pages 1-22.
    5. Paula Jarzabkowski & Sarah Kaplan, 2015. "Strategy tools-in-use: A framework for understanding “technologies of rationality” in practice," Strategic Management Journal, Wiley Blackwell, vol. 36(4), pages 537-558, April.
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