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A bi-objective model to optimize periodic preventive maintenance strategy during warranty period by considering customer satisfaction

Author

Listed:
  • Ali Salmasnia

    (University of Qom)

  • Amin Yazdekhasti

    (Islamic Azad University)

Abstract

A proper warranty policy leads to a high-quality image of the product that can be used as a powerful competitive tool in the marketing of the product. In today’s market, in addition to the warranty, controlling product failure rate plays an important role in increasing the customer satisfaction level. Therefore, manufacturers to be forced to provide servicing strategies for the customers based on a combination of preventive maintenance and warranty. However, effective customer attraction using the mentioned servicing strategies might be costly. In this regard, the existing methods mainly design servicing strategies in a way that reduce manufacturer’s costs without considering the impact of customer dissatisfaction. In this paper, an approach based on goal programming and desirability function is developed to optimize the manufacturer’s costs and the customer satisfaction level, simultaneously. Due to the complexity of the problem, the proposed model is solved using the meta-heuristic algorithm of particle swarm optimization. Finally, to evaluate the performance of the developed mathematical programming, the results are analyzed on some numerical examples.

Suggested Citation

  • Ali Salmasnia & Amin Yazdekhasti, 2017. "A bi-objective model to optimize periodic preventive maintenance strategy during warranty period by considering customer satisfaction," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 8(4), pages 770-781, December.
    • Handle: RePEc:spr:ijsaem:v:8:y:2017:i:4:d:10.1007_s13198-017-0632-6
    DOI: 10.1007/s13198-017-0632-6
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    References listed on IDEAS

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    1. Murthy, D. N. P. & Djamaludin, I., 2002. "New product warranty: A literature review," International Journal of Production Economics, Elsevier, vol. 79(3), pages 231-260, October.
    2. Yeu-Shiang Huang & Chia Yen, 2009. "A study of two-dimensional warranty policies with preventive maintenance," IISE Transactions, Taylor & Francis Journals, vol. 41(4), pages 299-308.
    3. Chang, Ching-Ter, 2011. "Multi-choice goal programming with utility functions," European Journal of Operational Research, Elsevier, vol. 215(2), pages 439-445, December.
    4. Ram Niwas & M. S. Kadyan & Jitender Kumar, 2016. "MTSF (mean time to system failure) and profit analysis of a single-unit system with inspection for feasibility of repair beyond warranty," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 7(1), pages 198-204, December.
    5. Wu, Jun & Xie, Min & Adam Ng, Tsan Sheng, 2011. "On a general periodic preventive maintenance policy incorporating warranty contracts and system ageing losses," International Journal of Production Economics, Elsevier, vol. 129(1), pages 102-110, January.
    6. Romero, Carlos, 2001. "Extended lexicographic goal programming: a unifying approach," Omega, Elsevier, vol. 29(1), pages 63-71, February.
    7. Chang, Ching-Ter, 2007. "Multi-choice goal programming," Omega, Elsevier, vol. 35(4), pages 389-396, August.
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    Cited by:

    1. Yazdekhasti, Amin & sharifzadeh, Shila & Ma, Junfeng, 2022. "A two-echelon two-indenture warranty distribution network development and optimization under batch-ordering inventory policy," International Journal of Production Economics, Elsevier, vol. 249(C).
    2. Ali Salmasnia & Sadegh Noori & Hadi Mokhtari, 2019. "A redundancy allocation problem by using utility function method and ant colony optimization: tradeoff between availability and total cost," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 10(3), pages 416-428, June.
    3. Ram Niwas & M. S. Kadyan, 2022. "A bi-objective inspection policy for a repairable engineering system with failure free warranty," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 13(2), pages 881-891, April.

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