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Geographic variations in electronic cigarette advertisements on Twitter in the United States

Author

Listed:
  • Hongying Dai

    (Children’s Mercy Hospital
    University of Missouri-Kansas City
    University of Missouri-Kansas City)

  • Michael J. Deem

    (Indiana State University
    Indiana State University)

  • Jianqiang Hao

    (Bellevue University)

Abstract

Objectives Studies have identified a proliferation of e-cigarette advertisements on Twitter. We investigate whether the prevalence of e-cigarette related advertising is associated with state tobacco regulations after taking socio-economic characteristics into account. Methods We collected e-cigarette related tweets from July 23 to October 14, 2015 (n = 757,167) on Twitter. State regulations and smoking prevalence were provided by the Campaign for Tobacco-Free Kids program. The socio-economic data were provided by the American Community Survey. Results The number of commercial tweets was 319,041/day with a high potential reach (830,495,700/day). The prevalence of commercial tweets varied significantly by US state. The higher prevalence of e-cigarette advertising was associated with states with better tobacco control impact (r = 0.54, p

Suggested Citation

  • Hongying Dai & Michael J. Deem & Jianqiang Hao, 2017. "Geographic variations in electronic cigarette advertisements on Twitter in the United States," International Journal of Public Health, Springer;Swiss School of Public Health (SSPH+), vol. 62(4), pages 479-487, May.
    • Handle: RePEc:spr:ijphth:v:62:y:2017:i:4:d:10.1007_s00038-016-0906-9
    DOI: 10.1007/s00038-016-0906-9
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    References listed on IDEAS

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