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Impact of green trust and green perceived quality on green purchase intentions: a moderation study

Author

Listed:
  • Allah Wasaya

    (COMSTAS University Islamabad
    Nathan Campus, Griffith University)

  • Muhammad Abid Saleem

    (Charles Darwin University)

  • Jamil Ahmad

    (COMSTAS University Islamabad)

  • Muhammad Nazam

    (University of Agriculture)

  • M. Mohsin Ali Khan

    (NUML Multan Campus)

  • Mohammad Ishfaq

    (COMSTAS University Islamabad)

Abstract

The current study explores the role of green trust, green perceived risk and green perceived quality in changing green purchase intention. Environmental awareness plays the role of a moderator here. Analyses of the sample of 306 consumers, taken from different consumers of energy savers in southern Punjab, Pakistan, revealed interesting findings. Green trust, green perceived risk and green perceived quality were found significant in predicting green purchase intention. Further, environmental awareness significantly moderated the relationships between green purchase intentions and its predictors. Previous studies on green purchase intentions have predominantly fixated on simple models at any given time. However, researchers increasingly claim that an elaborate demonstration may provide a better understanding of customers’ green purchase intention.

Suggested Citation

  • Allah Wasaya & Muhammad Abid Saleem & Jamil Ahmad & Muhammad Nazam & M. Mohsin Ali Khan & Mohammad Ishfaq, 2021. "Impact of green trust and green perceived quality on green purchase intentions: a moderation study," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(9), pages 13418-13435, September.
    • Handle: RePEc:spr:endesu:v:23:y:2021:i:9:d:10.1007_s10668-020-01219-6
    DOI: 10.1007/s10668-020-01219-6
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    References listed on IDEAS

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    Cited by:

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    2. Imran Hossain & Md. Nekmahmud & Maria Fekete-Farkas, 2022. "How Do Environmental Knowledge, Eco-Label Knowledge, and Green Trust Impact Consumers’ Pro-Environmental Behaviour for Energy-Efficient Household Appliances?," Sustainability, MDPI, vol. 14(11), pages 1-16, May.
    3. Ziyuan Tian & Xixiang Sun & Jianguo Wang & Weihuan Su & Gen Li, 2022. "Factors Affecting Green Purchase Intention: A Perspective of Ethical Decision Making," IJERPH, MDPI, vol. 19(18), pages 1-16, September.
    4. Jiarong Shi & Zihao Jiang, 2023. "Willingness to pay a premium price for green products: does a reference group matter?," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(8), pages 8699-8727, August.
    5. Rusitha Wijekoon & Mohamad Fazli Sabri, 2021. "Determinants That Influence Green Product Purchase Intention and Behavior: A Literature Review and Guiding Framework," Sustainability, MDPI, vol. 13(11), pages 1-40, May.
    6. Wajeeha Aslam & Syed Tehseen Jawaid, 2023. "Systematic Review of Green Banking Adoption: Following PRISMA Protocols," IIM Kozhikode Society & Management Review, , vol. 12(2), pages 213-233, July.

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