Selling through social media influencers in influencer marketing: participation-based contract versus sales-based contract
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DOI: 10.1007/s10660-022-09600-5
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- Hu, Anqi & Yuan, Ruizhi & Chen, Ruolan & Liu, Martin J., 2024. "A glamorous but highly stressful job: The role of social media-afforded status in micro-celebrity stress coping," Technological Forecasting and Social Change, Elsevier, vol. 209(C).
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Keywords
Influencer marketing; Social media; Sales-based contract; Participation-based contract;All these keywords.
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