Taming Uncertainty in Big Data
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- Robert E. Kraut & Ronald E. Rice & Colleen Cool & Robert S. Fish, 1998. "Varieties of Social Influence: The Role of Utility and Norms in the Success of a New Communication Medium," Organization Science, INFORMS, vol. 9(4), pages 437-453, August.
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KeywordsBig data; Uncertainty; Social media; Veracity; Spatio-temporal patterns; Points of interest;
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