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The Analytical Hierarchy Process: An Optimal Methodology for Research in Entrepreneurship (Metoda Analytical Hierarchy Process – optymalna metodologia badan przedsiebiorczosci)


  • Lizbeth Martínez Ramírez

    () (Economic Sciences, Autonomous Metropolitan University)

  • Jaime Munoz Flores

    (Economic Sciences, Autonomous Metropolitan University)

  • Arturo Torres Vargas

    (Economic Sciences, Autonomous Metropolitan University)


The paper proposes the Analytical Hierarchy Process (AHP) as a mathematical tool for research into entrepreneurship through an example of its application, where the expected requirements of government policies to promote the creation of startups are identified. The study is structured on the AHP model in order to demonstrate quantitative and qualitative analytical foundations so as to determine alternatives that best fit the criteria to achieve multiple objectives. The results show the priority of government policies that best promote the creation of startups according to the directors of a set of Mexican University Business Incubators (UBIs). Research in entrepreneurship should be complemented with analytical tools that consider subjective judgments. The proposal of applying AHP models allows the obtaining refined assessments by selecting alternatives that meet the established criteria in order to reach an objective. This research provides evidence regarding the methodological advantage represented in the process of the hierarchy of alternatives based on mathematical analysis. The results of the applied scenarios exhibit AHP as a valuable resource in resolving problems that include relations between the qualitative and quantitative variables involved in the entrepreneurial framework.

Suggested Citation

  • Lizbeth Martínez Ramírez & Jaime Munoz Flores & Arturo Torres Vargas, 2016. "The Analytical Hierarchy Process: An Optimal Methodology for Research in Entrepreneurship (Metoda Analytical Hierarchy Process – optymalna metodologia badan przedsiebiorczosci)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(62), pages 172-186.
  • Handle: RePEc:sgm:pzwzuw:v:14:i:62:y:2016:p:172-186

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    References listed on IDEAS

    1. Pacheco, Juan Francisco & Contreras, Eduardo, 2008. "Manual metodológico de evaluación multicriterio para programas y proyectos," Manuales 58, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL).
    2. Rudy Aernoudt, 2004. "Incubators: Tool for Entrepreneurship?," Small Business Economics, Springer, vol. 23(2), pages 127-135, September.
    3. Slavo Radosevic & Marat Myrzakhmet, 2006. "Between vision and reality: promoting innovation through technoparks in Kazakhstan," UCL SSEES Economics and Business working paper series 66, UCL School of Slavonic and East European Studies (SSEES).
    4. Chang, Da-Yong, 1996. "Applications of the extent analysis method on fuzzy AHP," European Journal of Operational Research, Elsevier, vol. 95(3), pages 649-655, December.
    5. Poh Wong & Yuen Ho & Erkko Autio, 2005. "Entrepreneurship, Innovation and Economic Growth: Evidence from GEM data," Small Business Economics, Springer, vol. 24(3), pages 335-350, January.
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    More about this item


    AHP; entrepreneurship; government policies;

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • O38 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Government Policy


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