IDEAS home Printed from https://ideas.repec.org/a/sae/vision/v24y2020i4p496-505.html
   My bibliography  Save this article

Can Organizations Leverage Employer Branding to Gain Employee Engagement and Reduce Turnover Intention? An Empirical Study with Organizational Trust as a Mediator

Author

Listed:
  • Lalit Kumar Yadav
  • Ashish Kumar
  • Shubhra Mishra

Abstract

Employee engagement (EE) and turnover intention (TI) are significant goals to pursue for all vibrant organizations. To pursue these goals, organizations need to differentiate itself from other organizations. One important concept that leads organization to a different pedestal is employer branding (EB). This work studies the influence of EB on EE and TI. It also attempts to explain the mechanism through which EB impacts these two variables. This is done by incorporating organizational trust (OT) as a mediating variable. he sample size of the study is 308, and the respondents were from various organizations spread across India. The statistical tools to get the result were correlation and hierarchical regression in SPSS. The study finds that EB is positively related to EE and negatively aligned with TI. OT partially mediated and fully mediated the relation with EE and turnover intention, respectively. After discussing the result, implications, both practical and theoretical, are laid out. Limitations and further scope of research are discussed in the end.

Suggested Citation

  • Lalit Kumar Yadav & Ashish Kumar & Shubhra Mishra, 2020. "Can Organizations Leverage Employer Branding to Gain Employee Engagement and Reduce Turnover Intention? An Empirical Study with Organizational Trust as a Mediator," Vision, , vol. 24(4), pages 496-505, December.
  • Handle: RePEc:sae:vision:v:24:y:2020:i:4:p:496-505
    DOI: 10.1177/0972262920943774
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0972262920943774
    Download Restriction: no

    File URL: https://libkey.io/10.1177/0972262920943774?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Wilmar Schaufeli & Marisa Salanova & Vicente González-romá & Arnold Bakker, 2002. "The Measurement of Engagement and Burnout: A Two Sample Confirmatory Factor Analytic Approach," Journal of Happiness Studies, Springer, vol. 3(1), pages 71-92, March.
    2. Mangold, W. Glynn & Miles, Sandra Jeanquart, 2007. "The employee brand: Is yours an all-star?," Business Horizons, Elsevier, vol. 50(5), pages 423-433.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Deemah Alzaid & Suad Dukhaykh, 2023. "Employer Branding and Employee Retention in the Banking Sector in Saudi Arabia: Mediating Effect of Relational Psychological Contracts," Sustainability, MDPI, vol. 15(7), pages 1-14, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mader, Xana & Santos, Joana & Gonçalves, Gabriela, 2018. "Job Satisfaction In A Tourist Resort In Portugal," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 6(3), pages 314-325.
    2. Serdar Çop & Victor Oluwafemi Olorunsola & Uju Violet Alola, 2021. "Achieving environmental sustainability through green transformational leadership policy: Can green team resilience help?," Business Strategy and the Environment, Wiley Blackwell, vol. 30(1), pages 671-682, January.
    3. Onintze Letona-Ibañez & Silvia Martinez-Rodriguez & Nuria Ortiz-Marques & Maria Carrasco & Alejandro Amillano, 2021. "Job Crafting and Work Engagement: The Mediating Role of Work Meaning," IJERPH, MDPI, vol. 18(10), pages 1-15, May.
    4. Paula van Dommelen & Jennifer K Coffeng & Hidde P van der Ploeg & Allard J van der Beek & Cécile R L Boot & Ingrid J M Hendriksen, 2016. "Objectively Measured Total and Occupational Sedentary Time in Three Work Settings," PLOS ONE, Public Library of Science, vol. 11(3), pages 1-13, March.
    5. Viktoria Maria Baumeister & Leonie Petra Kuen & Maike Bruckes & Gerhard Schewe, 2021. "The Relationship of Work-Related ICT Use With Well-being, Incorporating the Role of Resources and Demands: A Meta-Analysis," SAGE Open, , vol. 11(4), pages 21582440211, November.
    6. Shilei Zhang & Rui Shi & Liping Yun & Xuefei Li & Yun Wang & Hongbin He & Danmin Miao, 2015. "Self-regulation and Study-Related Health Outcomes: A Structural Equation Model of Regulatory Mode Orientations, Academic Burnout and Engagement Among University Students," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 123(2), pages 585-599, September.
    7. Umair Ahmed & Abdul Halim Abdul Majid & Md Lazim Mohd Zin, 2016. "Meaningful Work and Work Engagement: A Relationship Demanding Urgent Attention," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 6(8), pages 116-122, August.
    8. Tilahun Kidane Diko & Shabnam Saxena, 2023. "Antecedents and outcome of employee engagement: Empirical study of Ethiopian public higher education institutions," SN Business & Economics, Springer, vol. 3(8), pages 1-30, August.
    9. Ginés D. López-García & María Carrasco-Poyatos & Rafael Burgueño & Antonio Granero-Gallegos, 2023. "Relationships Between Needs Satisfaction and the Quality of Motivation With Academic Engagement in Pre-Service Physical Education Teachers," SAGE Open, , vol. 13(3), pages 21582440231, September.
    10. Jari J. Hakanen & Petri Rouvinen & Ilkka Ylhäinen, 2021. "The Impact of Work Engagement on Future Occupational Rankings, Wages, Unemployment, and Disability Pensions—A Register-Based Study of a Representative Sample of Finnish Employees," Sustainability, MDPI, vol. 13(4), pages 1-19, February.
    11. María Josefina Peláez & Cristián Coo & Marisa Salanova, 2020. "Facilitating Work Engagement and Performance Through Strengths-Based Micro-coaching: A Controlled Trial Study," Journal of Happiness Studies, Springer, vol. 21(4), pages 1265-1284, April.
    12. Lise A. Oortmerssen & Marjolein C. J. Caniëls & Marcel F. Assen, 2020. "Coping with Work Stressors and Paving the Way for Flow: Challenge and Hindrance Demands, Humor, and Cynicism," Journal of Happiness Studies, Springer, vol. 21(6), pages 2257-2277, August.
    13. Xiuxiu Huang & Zhaoyang Li & Qiaoqin Wan, 2019. "From organisational justice to turnover intention among community nurses: A mediating model," Journal of Clinical Nursing, John Wiley & Sons, vol. 28(21-22), pages 3957-3965, November.
    14. Charlice Hurst & Lauren Simon & Yongsuhk Jung & Dante Pirouz, 2019. "Are “Bad” Employees Happier Under Bad Bosses? Differing Effects of Abusive Supervision on Low and High Primary Psychopathy Employees," Journal of Business Ethics, Springer, vol. 158(4), pages 1149-1164, September.
    15. Nasser Saad Al Kahtani & Sulphey M. M., 2022. "A Study on How Psychological Capital, Social Capital, Workplace Wellbeing, and Employee Engagement Relate to Task Performance," SAGE Open, , vol. 12(2), pages 21582440221, May.
    16. Franz Dinar V. Cubillas, 2023. "Challenges of Non-STEM Students in Psychology: Disruptive Learning Dynamics: A Literature Review," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(12), pages 563-570, December.
    17. Gazi Md. Shakhawat Hossain & Md. Nayem Hossen & Md. Sharifur Rahman & Maruf Hasan, 2019. "Structural Equation Modeling (SEM) Approach to Examining the Factors’ Affecting Work Life Balance among Female Teachers’: An Empirical Study," International Journal of Science and Business, IJSAB International, vol. 3(6), pages 140-152.
    18. Woocheol Kim & Gohar Feroz Khan & Jacob Wood & Muhammad Tariq Mahmood, 2016. "Employee Engagement for Sustainable Organizations: Keyword Analysis Using Social Network Analysis and Burst Detection Approach," Sustainability, MDPI, vol. 8(7), pages 1-11, July.
    19. Abdullah J. Sultan, 2022. "Aligning employees’ work engagement and behavioral performance with internal branding: the missing link of employees’ perceived brand authenticity," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 27(1), pages 52-64, March.
    20. Schippers, M.C., 2017. "IKIGAI: Reflection on Life Goals Optimizes Performance and Happiness," ERIM Inaugural Address Series Research in Management EIA-2017-070-LIS, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:vision:v:24:y:2020:i:4:p:496-505. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.