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Understanding Transit Ridership Demand for the Multidestination, Multimodal Transit Network in Atlanta, Georgia: Lessons for Increasing Rail Transit Choice Ridership while Maintaining Transit Dependent Bus Ridership

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  • Jeffrey Brown
  • Gregory Thompson
  • Torscha Bhattacharya
  • Michal Jaroszynski

Abstract

This study analyses the structure of transit demand in Atlanta’s transit system to understand why different elements of the network appeal to bus and rail riders. By estimating direct demand models of work trip use between pairs of traffic analysis zones, the authors find that self-identified bus riders come from poorer areas having fewer autos per household and seek to reach jobs scattered throughout the metropolitan area. Their demand is highly elastic with respect to travel time. They care not about the presence of transit-oriented development (TOD) attributes at either origins or destinations. Self-identified rail riders primarily access transit by automobile and value fast service to within convenient walking distance of employment, such as in the central business district (CBD) and some but not all TODs. The results suggest that an agency could increase ridership by both groups using a core network of higher speed lines that provide access to decentralised employment centres.

Suggested Citation

  • Jeffrey Brown & Gregory Thompson & Torscha Bhattacharya & Michal Jaroszynski, 2014. "Understanding Transit Ridership Demand for the Multidestination, Multimodal Transit Network in Atlanta, Georgia: Lessons for Increasing Rail Transit Choice Ridership while Maintaining Transit Dependen," Urban Studies, Urban Studies Journal Limited, vol. 51(5), pages 938-958, April.
    • Handle: RePEc:sae:urbstu:v:51:y:2014:i:5:p:938-958
    DOI: 10.1177/0042098013493021
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    References listed on IDEAS

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    1. Taylor, Brian D., 1991. "Unjust Equity: An Examination of California's Transportation Development Act," University of California Transportation Center, Working Papers qt7h13774d, University of California Transportation Center.
    2. Edward L. Glaeser & Matthew E. Kahn, 2001. "Decentralized Employment and the Transformation of the American City," Harvard Institute of Economic Research Working Papers 1912, Harvard - Institute of Economic Research.
    3. Wardman, Mark, 2004. "Public transport values of time," Transport Policy, Elsevier, vol. 11(4), pages 363-377, October.
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