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Research Note: Travel Time as a Proxy for Travel Cost in a Heritage Tourist Destination

Author

Listed:
  • Sang-Hyun Han

    (Department of International Tourism Management, Dongeui University, Busan 614–714, South Korea)

  • Woo-Hee Byun

    (Department of Tourism Management, Gyeongju University, Gyeongju 780–712, South Korea)

  • Timothy Jeonglyeol Lee

    (Department of Tourism and Hospitality Management, Ritsumeikan Asia Pacific University (APU), Beppu 874–8577, Japan, and College of Hotel and Tourism Management, Kyung Hee University, 1 Hoegi-dong, Dongdaemun-gu, Seoul, South Korea)

  • Choong-Ki Lee

    (College of Hotel and Tourism Management, Kyung Hee University, 1 Hoegi-dong, Dongdaemun-gu, Seoul 130–701, South Korea)

Abstract

This study proposes that ‘travel time’ derived from a geographic information system (GIS) can be used as a numerical proxy for travel cost in place of ‘travel distance’ in the standard travel cost method (TCM). The study examines the validity and usefulness of the ‘shortest transport time’ compared to the ‘shortest transport distance’. The investigation was conducted at the Hahoe Heritage Village in South Korea by means of a survey of visitors leaving the village after sightseeing. In all, 552 surveys were valid for econometric analysis. The zonal TCM was applied to estimate consumer surplus for the research site. The study contributes to the pursuit of a more practical methodology for investigating the travel cost model.

Suggested Citation

  • Sang-Hyun Han & Woo-Hee Byun & Timothy Jeonglyeol Lee & Choong-Ki Lee, 2013. "Research Note: Travel Time as a Proxy for Travel Cost in a Heritage Tourist Destination," Tourism Economics, , vol. 19(6), pages 1467-1474, December.
    • Handle: RePEc:sae:toueco:v:19:y:2013:i:6:p:1467-1474
    DOI: 10.5367/te.2013.026
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    References listed on IDEAS

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