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Exploring Business Models: A Case Study of the Commercialization of a Mobile Health Unit

Author

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  • Päivi Eriksson
  • Juha Vilhunen
  • Kalevi Voutilainen

Abstract

The case study examines how commercial value for new ideas is created through business model design. More specifically, the study is concerned with the commercialization process of a ‘dental care on wheels’ prototype called Suupirssi, which was originally manufactured for teaching and training purposes. It was later considered that mobile dental care services, and perhaps other types of mobile health care services, could have a wider business potential in both domestic and global markets. The case study elaborates on the process of designing and testing multiple business models that could be used either separately or simultaneously.

Suggested Citation

  • Päivi Eriksson & Juha Vilhunen & Kalevi Voutilainen, 2015. "Exploring Business Models: A Case Study of the Commercialization of a Mobile Health Unit," South Asian Journal of Business and Management Cases, , vol. 4(2), pages 159-168, December.
    • Handle: RePEc:sae:sajbmc:v:4:y:2015:i:2:p:159-168
    DOI: 10.1177/2277977915596245
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    References listed on IDEAS

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    1. Martin J. Eppler & Friederike Hoffmann & Sabrina Bresciani, 2011. "New Business Models Through Collaborative Idea Generation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 15(06), pages 1323-1341.
    2. Paivi Eriksson & Elina Henttonen & Susan Merilainen, 2012. "Ethnographic Field Notes and Reflexivity," Chapters, in: Loshini Naidoo (ed.), An Ethnography of Global Landscapes and Corridors, IntechOpen.
    3. Tommy Clausen & Einar Rasmussen, 2013. "Parallel business models and the innovativeness of research-based spin-off ventures," The Journal of Technology Transfer, Springer, vol. 38(6), pages 836-849, December.
    4. Tero Montonen & Päivi Eriksson, 2013. "Teaching and learning innovation practice: a case study from Finland," International Journal of Human Resources Development and Management, Inderscience Enterprises Ltd, vol. 13(2/3), pages 107-118.
    5. Päivi Eriksson & Juha Vilhunen & Kalevi Voutilainen, 2014. "Incubation as co-creation: case study of proactive technology business development," International Journal of Entrepreneurship and Innovation Management, Inderscience Enterprises Ltd, vol. 18(5/6), pages 382-396.
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