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Relevant Factors for Success as an Online Entrepreneur in Thailand

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  • Chanchai Phonthanukitithaworn
  • Chavis Ketkaew
  • Phaninee Naruetharadhol

Abstract

This research aims to study the success factors of an online entrepreneur. With the recent rapid growth of the online market for different goods and services, the need to investigate the business strategy of online entrepreneurs in specific markets such as in Thailand and extract relevant success factors is dire. The researcher collected data by using a seven-point Likert-type scale that measured the responses of 180 online businesses in Bangkok, Thailand. The study used Structural Equation Modeling (SEM) and Statistical Package for the Social Sciences (SPSS) for statistical analysis. The results indicated that the thirteen most relevant factors related to an online entrepreneur are ACO, EOU, government support, networking, risk-taking propensity, reliability, AFF, BIM, logistics and transportation, product quality, product price, advertising on social media and staff and employee.

Suggested Citation

  • Chanchai Phonthanukitithaworn & Chavis Ketkaew & Phaninee Naruetharadhol, 2019. "Relevant Factors for Success as an Online Entrepreneur in Thailand," SAGE Open, , vol. 9(1), pages 21582440188, January.
    • Handle: RePEc:sae:sagope:v:9:y:2019:i:1:p:2158244018821757
    DOI: 10.1177/2158244018821757
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    References listed on IDEAS

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    Cited by:

    1. Connie Bayudan‐Dacuycuy & Lawrence B. Dacuycuy, 2022. "Harnessing the potential of online marketplaces in the Philippines: Insights from the National Information and Communications Technology Household Survey," Asia and the Pacific Policy Studies, Wiley Blackwell, vol. 9(3), pages 288-316, September.
    2. Muhammad Shakeel & Li Yaokuang & Ali Gohar, 2020. "Identifying the Entrepreneurial Success Factors and the Performance of Women-Owned Businesses in Pakistan: The Moderating Role of National Culture," SAGE Open, , vol. 10(2), pages 21582440209, May.
    3. Zhongqi Deng & Yu Zhang & Ao Yu, 2020. "The New Economy in China: An Intercity Comparison," SAGE Open, , vol. 10(4), pages 21582440209, December.
    4. Chanchai Phonthanukitithaworn & Wutthiya Aekthanate Srisathan & Chavis Ketkaew & Phaninee Naruetharadhol, 2023. "Sustainable Development towards Openness SME Innovation: Taking Advantage of Intellectual Capital, Sustainable Initiatives, and Open Innovation," Sustainability, MDPI, vol. 15(3), pages 1-24, January.

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