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Impact of Charismatic Leadership and Job Involvement on Corporate Image Building

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  • Akita Somani
  • Venkat R. Krishnan

Abstract

This study looked at the relationships between charismatic leadership, job involvement, and corporate image building in the context of a service sector organization, using a sample of 70 employees of a multinational bank operating in India. Five factors of charismatic leadership—strategic vision and articulation (SVA), personal risk (PR), unconventional behavior (UB), sensitivity to member needs (SMN), and sensitivity to the environment (SE)—and two dimensions of image building (customer-focused and organization-focused) were studied. Results show that all three variables are significantly positively related to each other. Further, job involvement fully mediates the relationship between charismatic leadership and customer-focused image building. Regression analyses suggest that job involvement does not moderate the relationship between charismatic leadership and image building.

Suggested Citation

  • Akita Somani & Venkat R. Krishnan, 2004. "Impact of Charismatic Leadership and Job Involvement on Corporate Image Building," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 29(1), pages 7-19, February.
    • Handle: RePEc:sae:manlab:v:29:y:2004:i:1:p:7-19
    DOI: 10.1177/0258042X0402900101
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    1. Boas Shamir & Robert J. House & Michael B. Arthur, 1993. "The Motivational Effects of Charismatic Leadership: A Self-Concept Based Theory," Organization Science, INFORMS, vol. 4(4), pages 577-594, November.
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    Cited by:

    1. Elbaz, Ahmed Mohamed & Haddoud, Mohamed Yacine, 2017. "The role of wisdom leadership in increasing job performance: Evidence from the Egyptian tourism sector," Tourism Management, Elsevier, vol. 63(C), pages 66-76.

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