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Mega-Events: Is Baylor Football to Waco What the Super Bowl is to Houston?


  • Dennis Coates
  • Craig A. Depken,


Using monthly data describing 23 cities in Texas from January, 1990, through December, 2008, the net impacts of various professional and collegiate sporting events on sales tax revenues are estimated. Contrary to the rhetoric offered by those who argue in favor of public subsidies to host professional sports franchises and mega-events, the authors find that regular season and many postseason games actually correspond with net decreases in economic activity in the host city, from which we infer that a professional sports franchise generates considerable substitution effects for the local population. The authors find that college football games have a positive impact on local host-city tax revenues and that the relative impact of a season of college football might be roughly equivalent to the relative impact of the Super Bowl.

Suggested Citation

  • Dennis Coates & Craig A. Depken,, 2011. "Mega-Events: Is Baylor Football to Waco What the Super Bowl is to Houston?," Journal of Sports Economics, , vol. 12(6), pages 599-620, December.
  • Handle: RePEc:sae:jospec:v:12:y:2011:i:6:p:599-620

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    Cited by:

    1. Dennis Coates, 2012. "Not-So-Mega Events," Chapters,in: International Handbook on the Economics of Mega Sporting Events, chapter 23 Edward Elgar Publishing.
    2. repec:eee:touman:v:34:y:2013:i:c:p:238-246 is not listed on IDEAS
    3. Rhodes, M. Taylor, 2013. "Pigskin, Tailgating and Pollution: Estimating the Environmental Impacts of Sporting Events," UNCG Economics Working Papers 13-19, University of North Carolina at Greensboro, Department of Economics.
    4. Agha, Nola & Rascher, Daniel, 2013. "When can economic impact be positive? Nine conditions that explain why smaller sports can have bigger impacts," MPRA Paper 48016, University Library of Munich, Germany.
    5. Dennis Coates, 2013. "The economic impact of the Women’s World Cup," Chapters,in: Handbook on the Economics of Women in Sports, chapter 17, pages 365-387 Edward Elgar Publishing.

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    tourism; economic impacts; special events;


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