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Crossword: At the Crossroad

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  • Suchita Jha

Abstract

This case critically analyses the changing scenario of business dynamics in book reading. “Crossword,†a brand from India which started as a platform for bookselling, is finding difficult in recent times to survive in the market with people accessing books online or purchasing books online. The company has always tried to work on the innovation model to survive in the market .To be there in such a competitive market, it is important to streamline how the company should go ahead. The marketing team is not clear on what that should be, which should be the focus of their marketing plan. Should they start giving more emphasis to other divisions or book should be the basic source of their revenue model? They are also not clear that investing on communication will give them good returns.

Suggested Citation

  • Suchita Jha, 2021. "Crossword: At the Crossroad," FIIB Business Review, , vol. 10(2), pages 114-117, June.
    • Handle: RePEc:sae:fbbsrw:v:10:y:2021:i:2:p:114-117
    DOI: 10.1177/2319714520914205
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    References listed on IDEAS

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    1. Maris Goldmanis & Ali Hortaçsu & Chad Syverson & Önsel Emre, 2010. "E-Commerce and the Market Structure of Retail Industries," Economic Journal, Royal Economic Society, vol. 120(545), pages 651-682, June.
    2. Richard J. Gilbert, 2015. "E-Books: A Tale of Digital Disruption," Journal of Economic Perspectives, American Economic Association, vol. 29(3), pages 165-184, Summer.
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