IDEAS home Printed from https://ideas.repec.org/a/sae/envirb/v40y2013i1p95-116.html
   My bibliography  Save this article

Fuzzy Clustering Analysis in Geomarketing Research

Author

Listed:
  • George Grekousis

    (Department of Environmental Resources and Engineering, College of Environmental Science and Forestry, State University of New York, Syracuse, NY 13210, USA)

  • Thomas Hatzichristos

    (Department of Geography and Regional Planning, National Technical University of Athens, I. Polytechniou 9, 15786 Zografou, Greece)

Abstract

In this study we use geographic information systems (GIS) and computational intelligence for geomarketing analysis. GIS technology offers a powerful set of tools for the input, management, and output of data, whereas computational intelligence is used for the analysis and the clustering of data by the use of unsupervised fuzzy clustering and the Gustafson–Kessel algorithm. The advantage of fuzzy geomarketing segmentation is that a customer is not assigned exclusively to one segment only, but rather with a membership value to each cluster. The proposed methodology is applied to the metropolitan area of Athens, Greece. A dataset describes 130 demographic, lifestyle, and economy variables, and the results are analysed and discussed.

Suggested Citation

  • George Grekousis & Thomas Hatzichristos, 2013. "Fuzzy Clustering Analysis in Geomarketing Research," Environment and Planning B, , vol. 40(1), pages 95-116, February.
    • Handle: RePEc:sae:envirb:v:40:y:2013:i:1:p:95-116
    DOI: 10.1068/b37137
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1068/b37137
    Download Restriction: no
    File URL: https://libkey.io/10.1068/b37137?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Dan Vickers & Phil Rees, 2007. "Creating the UK National Statistics 2001 output area classification," Journal of the Royal Statistical Society Series A, Royal Statistical Society, vol. 170(2), pages 379-403, March.
    2. Thomas Maloutas, 2007. "Segregation, Social Polarization and Immigration in Athens during the 1990s: Theoretical Expectations and Contextual Difference," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 31(4), pages 733-758, December.
    3. Jakob Petersen & Maurizio Gibin & Paul Longley & Pablo Mateos & Philip Atkinson & David Ashby, 2011. "Geodemographics as a tool for targeting neighbourhoods in public health campaigns," Journal of Geographical Systems, Springer, vol. 13(2), pages 173-192, June.
    4. Thomas Maloutas & Nikos Karadimitriou, 2001. "Vertical Social Differentiation in Athens: Alternative or Complement to Community Segregation?," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 25(4), pages 699-716, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Thomas Maloutas, 2009. "Urban Outcasts: A Contextualized Outlook on Advanced Marginality," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 33(3), pages 828-834, September.
    2. Luca Salvati, 2020. "Envisaging long-term urban dynamics: a spatially explicit analysis of local-scale population growth and natural balance," Letters in Spatial and Resource Sciences, Springer, vol. 13(2), pages 165-186, August.
    3. Vassilis Arapoglou & Nikos Karadimitriou & Thomas Maloutas & John Sayas, 2021. "Multiple Deprivation in Athens: a legacy of persisting and deepening spatial divisions," GreeSE – Hellenic Observatory Papers on Greece and Southeast Europe 157, Hellenic Observatory, LSE.
    4. Nikos Karadimitriou & Thomas Maloutas & Vassilis P. Arapoglou, 2021. "Multiple Deprivation and Urban Development in Athens, Greece: Spatial Trends and the Role of Access to Housing," Land, MDPI, vol. 10(3), pages 1-20, March.
    5. Luca Salvati & Vittorio Gargiulo Morelli, 2014. "Unveiling Urban Sprawl in the Mediterranean Region: Towards a Latent Urban Transformation?," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 38(6), pages 1935-1953, November.
    6. George Kandylis, 2015. "Levels of segregation, lines of closure: The spatiality of immigrants’ social exclusion in Athens," Local Economy, London South Bank University, vol. 30(7), pages 818-837, November.
    7. Arapoglou, Vassilis & Karadimitriou, Nikos & Maloutas, Thomas & Sayas, John, 2021. "Multiple deprivation in Athens: a legacy of persisting and deepening spatial divisions," LSE Research Online Documents on Economics 108940, London School of Economics and Political Science, LSE Library.
    8. Thomas MALOUTAS, 2014. "Social And Spatial Impact Of The Crisis In Athens - From Clientelist Regulation To Sovereign Debt Crisis," Region et Developpement, Region et Developpement, LEAD, Universite du Sud - Toulon Var, vol. 39, pages 149-166.
    9. Salvati, Luca, 2020. "Residential mobility and the local context: Comparing long-term and short-term spatial trends of population movements in Greece," Socio-Economic Planning Sciences, Elsevier, vol. 72(C).
    10. Kostas RONTOS & Marco ZITTI & Luca SALVATI, 2017. "Past, Present And Future: Expansion With (And Without) Growth In Urban Systems Under A Structural Crisis," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 12(3), pages 16-31, April.
    11. Amanda Otley & Michelle Morris & Andy Newing & Mark Birkin, 2021. "Local and Application-Specific Geodemographics for Data-Led Urban Decision Making," Sustainability, MDPI, vol. 13(9), pages 1-18, April.
    12. Hache, Emmanuel & Leboullenger, Déborah & Mignon, Valérie, 2017. "Beyond average energy consumption in the French residential housing market: A household classification approach," Energy Policy, Elsevier, vol. 107(C), pages 82-95.
    13. Bardsley, Nicholas & Büchs, Milena & James, Patrick & Papafragkou, Anastasios & Rushby, Thomas & Saunders, Clare & Smith, Graham & Wallbridge, Rebecca & Woodman, Nicholas, 2019. "Domestic thermal upgrades, community action and energy saving: A three-year experimental study of prosperous households," Energy Policy, Elsevier, vol. 127(C), pages 475-485.
    14. Clark, Stephen & Birkin, Mark & Lomax, Nik & Morris, Michelle, 2020. "Developing a whole systems obesity classification for the UK Biobank Cohort," OSF Preprints 7nqgd, Center for Open Science.
    15. Marie-Hélène Bacqué & Eric Charmes & Stéphanie Vermeersch, 2014. "The Middle Class ‘at Home among the Poor’ — How Social Mix is Lived in Parisian Suburbs: Between Local Attachment and Metropolitan Practices," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 38(4), pages 1211-1233, July.
    16. Luca Salvati & Federico Benassi, 2021. "Rise (and Decline) of European Migrants in Greece: Exploring Spatial Determinants of Residential Mobility (1988–2017), with Special Focus on Older Ages," Journal of International Migration and Integration, Springer, vol. 22(2), pages 599-613, June.
    17. Salvati, Luca & Sateriano, Adele & Grigoriadis, Efstathios & Carlucci, Margherita, 2017. "New wine in old bottles: The (changing) socioeconomic attributes of sprawl during building boom and stagnation," Ecological Economics, Elsevier, vol. 131(C), pages 361-372.
    18. Kostas Rontos & Barbara Ermini & Luca Salvati, 2023. "Enlarging the divide? Per-Capita Income as a measure of social inequalities in a southern European City," Quality & Quantity: International Journal of Methodology, Springer, vol. 57(1), pages 345-361, February.
    19. Federico Benassi & Marica D'Elia & Francesca Petrei, 2021. "The “meso” dimension of territorial capital: Evidence from Italy," Regional Science Policy & Practice, Wiley Blackwell, vol. 13(1), pages 159-175, February.
    20. Jonathan Pratschke & Enrica Morlicchio, 2012. "Social Polarisation, the Labour Market and Economic Restructuring in Europe: An Urban Perspective," Urban Studies, Urban Studies Journal Limited, vol. 49(9), pages 1891-1907, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:envirb:v:40:y:2013:i:1:p:95-116. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.