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Television Viewing and ABC Program Policy: An Econometric Study

Author

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  • Glenn Withers

    (School of Economics, La Trobe University, Bundoora, Vic. 3083.)

Abstract

There has been a long-standing debate over whether the ABC should engage in programming that is directly competitive with commercial television stations. This study uses an econometric model of television viewing to examine determinants of television set ownership and use, of ABC viewing levels and of diversity in programming. It is established that complementary not competitive programming most enhances ABC viewing levels, though production of greater diversity of television programming may require higher levels of ABC expenditure.

Suggested Citation

  • Glenn Withers, 1985. "Television Viewing and ABC Program Policy: An Econometric Study," Australian Journal of Management, Australian School of Business, vol. 10(2), pages 99-112, December.
    • Handle: RePEc:sae:ausman:v:10:y:1985:i:2:p:99-112
    DOI: 10.1177/031289628501000206
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    References listed on IDEAS

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    1. Pollak, Robert A, 1978. "Endogenous Tastes in Demand and Welfare Analysis," American Economic Review, American Economic Association, vol. 68(2), pages 374-379, May.
    2. Peter O. Steiner, 1952. "Program Patterns and Preferences, and the Workability of Competition in Radio Broadcasting," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 66(2), pages 194-223.
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    Cited by:

    1. Franco Papandrea, 1997. "Improving Regulation of the Domestic Content of Australian Television," Agenda - A Journal of Policy Analysis and Reform, Australian National University, College of Business and Economics, School of Economics, vol. 4(4), pages 455-464.
    2. Alcock, Jamie & Docwra, George, 2005. "A simulation analysis of the market effect of the Australian Broadcasting Corporation," Information Economics and Policy, Elsevier, vol. 17(4), pages 407-427, October.
    3. Allan Brown & Martin Cave, 1992. "The Economics of Television Regulation: A Survey with Application to Australia," The Economic Record, The Economic Society of Australia, vol. 68(4), pages 377-394, December.

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