IDEAS home Printed from https://ideas.repec.org/a/rom/rmcimn/v23y2022i5p612-629.html
   My bibliography  Save this article

Digital Platforms Business Models

Author

Listed:
  • Ioana CÎMPAN

    (Babes-Bolyai University of Cluj-Napoca, Romania)

  • Emil Lucian CRISAN

    (Babes-Bolyai University of Cluj-Napoca, Romania)

  • Irina Iulia SALANTA

    (Babes-Bolyai University of Cluj-Napoca, Romania)

  • Alin Adrian MIHAILA

    (Babes-Bolyai University of Cluj-Napoca, Romania)

Abstract

Digital platforms have been recently studied in the literature as their relevance and impact is increasing rapidly. The purpose of this paper is to investigate based on the available literature the business models of digital platforms, and to form some typologies for understanding them better. In this endeavour we extracted 25 cases of digital platforms through a literature review process, continued with analysing them in detail to create four taxonomies of various business models of digital platforms. Results show a large variety of business models for digital platforms, and also an evolutionary trend. We grouped the data using the business model canvas, including key partners, key activities, key resources, value proposition, customer relationships, channels, customer segments, cost structure and revenue streams, resulting in four archetypes such as: marketplace, social community, software ecosystem and digital product. Future research may test qualitatively the evolution of a business model within each category, but also the Software Ecosystem model is studied from a managerial perspective, as it has only been explored from the information systems lens.

Suggested Citation

  • Ioana CÎMPAN & Emil Lucian CRISAN & Irina Iulia SALANTA & Alin Adrian MIHAILA, 2022. "Digital Platforms Business Models," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 23(5), pages 612-629, December.
    • Handle: RePEc:rom:rmcimn:v:23:y:2022:i:5:p:612-629
    as

    Download full text from publisher

    File URL: https://www.rmci.ase.ro/no23vol5/04.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Sharon A. Alvarez & Jay B. Barney & Philip Anderson, 2013. "Forming and Exploiting Opportunities: The Implications of Discovery and Creation Processes for Entrepreneurial and Organizational Research," Organization Science, INFORMS, vol. 24(1), pages 301-317, February.
    2. Satish Nambisan, 2017. "Digital Entrepreneurship: Toward a Digital Technology Perspective of Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 41(6), pages 1029-1055, November.
    3. Carlo Maria Rossotto & Prasanna Lal Das & Elena Gasol Ramos & Eva Clemente Miranda & Mona Farid Badran & Martha Martinez Licetti & Graciela Miralles Murciego, 2018. "Digital platforms: A literature review and policy implications for development," Competition and Regulation in Network Industries, , vol. 19(1-2), pages 93-109, March.
    4. Ion STAVRE, 2013. "Mass Media in Search of a New Management and Business Model," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(5), pages 724-730, December.
    5. de Reuver, Mark & Sørensen, Carsten & Basole, Rahul C., 2018. "The digital platform: a research agenda," LSE Research Online Documents on Economics 80669, London School of Economics and Political Science, LSE Library.
    6. Cătălin Mihail BARBU & Răducu Ştefan BRATU & Elena Mădălina SÎRBU, 2018. "Business Models of the Sharing Economy," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 19(2), pages 154-166, May.
    7. Ladd, Ted, 2022. "The Achilles’ heel of the platform business model: Disintermediation," Business Horizons, Elsevier, vol. 65(3), pages 277-289.
    8. Florin PUCHEANU & Alexandru-Mihai BUGHEANU & Ruxandra DINULESCU, 2020. "Business Model Innovation In The Digital Economy: Blockchain Based Collaborative Models," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 10(4), pages 68-81, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Thomas Kreuzer & Anna-Katharina Lindenthal & Anna Maria Oberländer & Maximilian Röglinger, 2022. "The Effects of Digital Technology on Opportunity Recognition," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 64(1), pages 47-67, February.
    2. Chenglei Xu & Shuxin Zhu & Boru Yang & Bin Miao & Yi Duan, 2023. "A Review of Policy Framework Research on Promoting Sustainable Transformation of Digital Innovation," Sustainability, MDPI, vol. 15(9), pages 1-26, April.
    3. V. I. Blanutsa, 2019. "Territorial Structure of the Russian Digital Economy: Preliminary Delimitation of Smart Urban Agglomerations and Regions," Regional Research of Russia, Springer, vol. 9(4), pages 318-328, October.
    4. Per Davidsson, 2023. "Ditching Discovery-Creation for Unified Venture Creation Research," Entrepreneurship Theory and Practice, , vol. 47(2), pages 594-612, March.
    5. Luíza Neves Marques Fonseca & Clarice Secches Kogut & Angela Rocha, 2023. "Anywhere in the World? The Internationalization of Small Entrepreneurial Ventures using a Social Media Platform," Management International Review, Springer, vol. 63(4), pages 673-696, August.
    6. Bongsug (Kevin) Chae, 2022. "Mapping the Evolution of Digital Business Research: A Bibliometric Review," Sustainability, MDPI, vol. 14(12), pages 1-13, June.
    7. Martin Engert & Julia Evers & Andreas Hein & Helmut Krcmar, 2022. "The Engagement of Complementors and the Role of Platform Boundary Resources in e-Commerce Platform Ecosystems," Information Systems Frontiers, Springer, vol. 24(6), pages 2007-2025, December.
    8. Asta Pundziene & Neringa Gerulaitiene & Sea Matilda Bez & Irène Georgescu & Christopher Mathieu & Jordi Carrabina-Bordoll & Josep Rialp-Criado & Hannu Nieminen & Alpo Varri & Susanne Boethius & Mark v, 2023. "Value capture and embeddedness in social-purpose-driven ecosystems," Post-Print hal-04147723, HAL.
    9. Brunswicker, Sabine & Schecter, Aaron, 2019. "Coherence or flexibility? The paradox of change for developers’ digital innovation trajectory on open platforms," Research Policy, Elsevier, vol. 48(8), pages 1-1.
    10. Saadatmand, Fatemeh & Lindgren, Rikard & Schultze, Ulrike, 2019. "Configurations of platform organizations: Implications for complementor engagement," Research Policy, Elsevier, vol. 48(8), pages 1-1.
    11. Zoltan J. Acs & Abraham K. Song & László Szerb & David B. Audretsch & Éva Komlósi, 2021. "The evolution of the global digital platform economy: 1971–2021," Small Business Economics, Springer, vol. 57(4), pages 1629-1659, December.
    12. Zhigang Fan & Xuanshun Zhai, 2023. "The Performance Improvement Mechanism of Cross-Border E-Commerce Grassroots Entrepreneurship Empowered by the Internet Platform," Sustainability, MDPI, vol. 15(2), pages 1-14, January.
    13. Pundziene, Asta & Gerulaitiene, Neringa & Bez, Sea Matilda & Georgescu, Irène & Mathieu, Christopher & Carrabina-Bordoll, Jordi & Rialp-Criado, Josep & Nieminen, Hannu & Varri, Alpo & Boethius, Susann, 2023. "Value capture and embeddedness in social-purpose-driven ecosystems. A multiple-case study of European digital healthcare platforms," Technovation, Elsevier, vol. 124(C).
    14. He, Tong & Liu, Martin J & Phang, Chee Wei & Luo, Jun, 2022. "Toward social enterprise sustainability: The role of digital hybridity," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
    15. Karami, Masoud & Read, Stuart, 2021. "Co-creative entrepreneurship," Journal of Business Venturing, Elsevier, vol. 36(4).
    16. Jahangir Karimi & Zhiping Walter, 2021. "The Role of Entrepreneurial Agility in Digital Entrepreneurship and Creating Value in Response to Digital Disruption in the Newspaper Industry," Sustainability, MDPI, vol. 13(5), pages 1-26, March.
    17. Zoltan J. Acs, 2023. "The global digital platform economy and the region," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 70(1), pages 101-133, February.
    18. Lupp, Daniel, 2023. "Effectuation, causation, and machine learning in co-creating entrepreneurial opportunities," Journal of Business Venturing Insights, Elsevier, vol. 19(C).
    19. Abraham K. Song, 2019. "The Digital Entrepreneurial Ecosystem—a critique and reconfiguration," Small Business Economics, Springer, vol. 53(3), pages 569-590, October.
    20. Ping Dong & Yuteng Zhu & Shengsen Duan & Minling Wu & Jiangdong Bao, 2023. "How Does the Digital Economy Promote a Culture of Business Innovation? A Study Based on Human Capital Allocation Perspective," Sustainability, MDPI, vol. 15(8), pages 1-16, April.

    More about this item

    Keywords

    Digital platforms; Business model; Marketplace; Social community; Software ecosystem; and Digital product.;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rom:rmcimn:v:23:y:2022:i:5:p:612-629. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marian Nastase (email available below). General contact details of provider: https://edirc.repec.org/data/mnasero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.