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Mass Media in Search of a New Management and Business Model

Author

Listed:
  • Ion STAVRE

    () (National School of Political and Administration Studies, Romania)

Abstract

This research presents, in a condensed manner, the evolution of mass media over the past ten years, as a direct result of the rise of digital technologies. These influences can be easily noticed, are highly visible and are exerted in three directions: content-wise, management-wise and business-wise. One can say, metaphorically, that the traditional media moguls are being replaced by Internet moguls. Another consequence of the rise of digital technologies is the convergence of communication means, obvious in our daily lives. Finally, the Internet can also be regarded as a creativity – inhibitor. The „copy-paste” phenomenon has become so widespread that it made elements of originality so much harder to identify. The „copy paste” phenomenon also has another side, as shown by the case of dr. Jekill and Mr. Hyde: people are, without any trace of doubt, living in an ever more informed world.

Suggested Citation

  • Ion STAVRE, 2013. "Mass Media in Search of a New Management and Business Model," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(5), pages 724-730, December.
  • Handle: RePEc:rom:rmcimn:v:14:y:2013:i:5:p:724-730
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    File URL: http://rmci.ase.ro/no14vol5/06.pdf
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    Cited by:

    1. Vlad ROªCA, 2014. "A Model for Eliciting Expert Knowledge into Sports-Specific Knowledge Management Systems," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(1), pages 57-68, March.
    2. Vlad ROSCA, 2015. "Linking Human Resources with Internal Marketing in Football Management," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(3), pages 372-384, July.
    3. Vladimir-Aurelian ENACHESCU & Vlad ROªCA, 2014. "Educational Counseling Approach for the Romanian Educational System," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(3), pages 321-333, July.
    4. Vladimir-Aurelian ENACHESCU & Donna TARABAY, 2016. "Internet is Changing Cultures," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 17(3), pages 272-278, July.

    More about this item

    Keywords

    media convergence; Internet television; GSM television; globalization.;

    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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