An Empirical Study on Customer Retention: A Case Study of Melaka Tourism Industry
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DOI: 10.22610/imbr.v16i4(S)I.4270
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References listed on IDEAS
- Ballantyne, Roy & Packer, Jan & Sutherland, Lucy A., 2011. "Visitors’ memories of wildlife tourism: Implications for the design of powerful interpretive experiences," Tourism Management, Elsevier, vol. 32(4), pages 770-779.
- Chen, Ching-Fu & Phou, Sambath, 2013. "A closer look at destination: Image, personality, relationship and loyalty," Tourism Management, Elsevier, vol. 36(C), pages 269-278.
- Jones, Michael A. & Mothersbaugh, David L. & Beatty, Sharon E., 2002. "Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes," Journal of Business Research, Elsevier, vol. 55(6), pages 441-450, June.
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