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Examining the Effects of E-Satisfaction, E-Trust and Perceived Value on Repurchase Intention among Young Adults

Author

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  • Nur Shahrulliza Muhammad
  • Aida Azlina Mansor
  • Iman Haiqal Rohisham
  • Irfan Hadeef Taufik Afendy
  • Muhamad Zahir Ismadi
  • Alia Amrina Mohd Azli
  • Aina Nadhirah Zakaria
  • Nurul Ain Azmi

Abstract

This study adapted some of the dimensions in the ES-QUAL model that contribute to e-satisfaction, with additional factors of e-trust and perceived value about repurchase intention among young adults in an online shopping setting. The research methodology involved a sample size of 103 full-time students of Bachelor of Business Administration (BBA) Retail Management (Hons.) in UiTM Puncak Alam aged between 18 to 26 years old, utilizing a structured adapted questionnaire to capture demographic profiles and components of e-satisfaction, e-trust and perceived value about repurchase intention. The descriptive statistics show a substantial increase, with the highest mean obtained by e-satisfaction, followed by perceived value and e-trust. In addition, the finding implies that there is a high degree of repurchase intention among these students.

Suggested Citation

  • Nur Shahrulliza Muhammad & Aida Azlina Mansor & Iman Haiqal Rohisham & Irfan Hadeef Taufik Afendy & Muhamad Zahir Ismadi & Alia Amrina Mohd Azli & Aina Nadhirah Zakaria & Nurul Ain Azmi, 2024. "Examining the Effects of E-Satisfaction, E-Trust and Perceived Value on Repurchase Intention among Young Adults," Information Management and Business Review, AMH International, vol. 16(3), pages 154-163.
    • Handle: RePEc:rnd:arimbr:v:16:y:2024:i:3:p:154-163
    DOI: 10.22610/imbr.v16i3S(I)a.4207
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