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Expanding the Nudge: Designing Choice Contexts and Choice Contents

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  • Kalle Grill

    (Umea University)

Abstract

To nudge is to design choice contexts in order to improve choice outcomes. Richard Thaler and Cass Sunstein emphatically endorse nudging but reject more restrictive means. In contrast, I argue that the behavioral psychology that motivates nudging also motivates what may be called jolting—i.e. the design of choice content. I defend nudging and jolting by distinguishing them from the sometimes oppressive means with which they can be implemented, by responding to some common arguments against nudging, and by showing how respect for preferences over option sets and their aggregate properties may require the trimming of option sets, as well as helpful choice contexts.

Suggested Citation

  • Kalle Grill, 2014. "Expanding the Nudge: Designing Choice Contexts and Choice Contents," Rationality, Markets and Morals, Frankfurt School Verlag, Frankfurt School of Finance & Management, vol. 5(90), December.
    • Handle: RePEc:rmm:journl:v:5:y:2014:i:90
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    References listed on IDEAS

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    1. John Beshears & James J. Choi & David Laibson & Brigitte C. Madrian, 2009. "The Importance of Default Options for Retirement Saving Outcomes: Evidence from the United States," NBER Chapters, in: Social Security Policy in a Changing Environment, pages 167-195, National Bureau of Economic Research, Inc.
    2. Cass R. Sunstein & Richard H. Thaler, 2003. "Libertarian paternalism is not an oxymoron," Conference Series ; [Proceedings], Federal Reserve Bank of Boston, vol. 48(Jun).
    3. Carter, Ian & Kramer, Matthew H., 2008. "How Changes In One'S Preferences Can Affect One'S Freedom (And How They Cannot): A Reply To Dowding And Van Hees," Economics and Philosophy, Cambridge University Press, vol. 24(1), pages 81-96, March.
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    Cited by:

    1. Abigail N. Devereaux, 2019. "The nudge wars: A modern socialist calculation debate," The Review of Austrian Economics, Springer;Society for the Development of Austrian Economics, vol. 32(2), pages 139-158, June.

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