Economic Efficiency Estimation of Banks’ Activities Directed at Loans Products Advertisement
A method and results of economic efficiency estimation of advertisement activities carried out by a commercial bank are described. The main consideration is given to auto loans. The purpose of these activities is to increase consumer loans volumes. The resulted credit volumes are also estimated. The estimation method is based on the stochastic frontier methodology formulated in our previous work [Aivazian, Afanasiev (2009)]
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- Aivazian, Sergei & Afanasiev, Mikhail, 2009. "Estimation of the Economic Efficiency of a Shift to the Achievable Production Potential," Applied Econometrics, Publishing House "SINERGIA PRESS", vol. 15(3), pages 43-55.
- Battese, George E. & Coelli, Tim J., 1988. "Prediction of firm-level technical efficiencies with a generalized frontier production function and panel data," Journal of Econometrics, Elsevier, vol. 38(3), pages 387-399, July.
- Aivazian, Sergei & Afanasiev, Mikhail, 2007. "Estimation of Measures Directed at Management of Factors of Production Inefficiency," Applied Econometrics, Publishing House "SINERGIA PRESS", vol. 8(4), pages 27-41.
- Afanasiev, Mikhail, 2006. "A Model of the Production Potential with Managed Factors of Inefficiency," Applied Econometrics, Publishing House "SINERGIA PRESS", vol. 4(4), pages 74-89.
- Aigner, Dennis & Lovell, C. A. Knox & Schmidt, Peter, 1977. "Formulation and estimation of stochastic frontier production function models," Journal of Econometrics, Elsevier, vol. 6(1), pages 21-37, July.
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